#113 Free Lead Sources That ACTUALLY Convert | Jason Palliser
Free Lead Sources That Convert | Jason Palliser breaks down how top operators find off-market deals without relying on the same paid lists everyone else is calling. Jason explains why investors don’t actually have a “lead problem,” how to build predictable daily workflows that create consistent opportunities, and why certain free lead sources (like strategic partnerships and tax-based outreach) can produce “easy contracts” faster than traditional cold calling. He also covers the mindset shift needed to win in “saturated” markets, the negotiation frameworks that keep deals alive, and how AI can speed up underwriting so you never slow down or overthink offers.
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Show Transcription:
You don’t have a competitive advantage over me, I can buy the same list. I don’t have a competitive advantage over you, so we’re on even ground, right? The one that we really love is delinquent property tax homeowners, people who miss a payment, a property tax payment that was on purpose. That’s because they have other financial things going on. It does zero bit of good for you to start getting good off market leads if someone can’t teach you all the different things that a homeowner or property owner may say to you. So number one, you go into the conversation prepared, but number two, you know what to say. Do you have something in place that gives you predictability? And that predictability affords you to control what you want to do in your calendar 100% of the time. Success to me is controlling your calendar 100% of the time to spend time with family, the people you love, and fill your calendar with all the things that you love to do. The biggest challenge is the individual’s mind. Like it’s saturated. People have a headstart, they have a bigger marketing budget.
Noah Kesslin (00:54):
What’s going on guys? We have the pleasure of having Jason with us today. Jason, I know you’ve done a lot in your time in real estate, but I want to get a little background on you. What initially got you to get into this niche?
Jason Palliser (01:07):
So the real estate investment sandbox for me personally started with going from college to doing what I do to real estate investment, meaning I’m one of the few humans on earth that actually used the degree they went for and actually started working in that field. When you get done people, I got this degree, but I do this, I got a degree in finance and I wanted to go into banking and I settled into loan origination specifically focusing on specialty real estate investment stuff. So it was pretty simple for me. About a year into doing that, I saw the value in investors. They do repeat business instead of regular stuff. What was happening was that I learned every program there ever was for real estate investment. So where people felt stuck, I’m like, no, there’s this weird bank out of Saskatchewan that will do this that they just didn’t know about, right? But here’s the thing, I would leave the closing. They’d high five me, they’d walk out with 50, 60 grand in hand, I’d close the deal and make two, three grand. I’m like, I got a degree in finance, that math doesn’t work for me. And so I realized I’ve got the funding, so why not invest? So I switched over to investing and then from there I realized he or she who can produce the most good off market leads would win. So then I dove into that and then that’s when the TV shows and stuff like that started coming and Hey, teach people how you generate leads. But it first started with them approaching me saying, Hey, you can get financing that other people seem to get stuck on. So they started there and then one of them said, Hey, you closed 23 contracts last month. How did you do that? And I said, well, for the last six years I’ve been focusing on testing marketing a hundred different ways. Let the chips fall and see what wins. And that’s how I went from investment funding to speaking for those companies. They had a need that they needed to fill for their students. And then me investing for 26 years now and working with hedge funds to get a lot of property quickly. So that’s kind of how it all came about.
Noah Kesslin (03:04):
That’s awesome. And what was your life like before real estate investing?
Jason Palliser (03:08):
I was closing 50 loans a month, so my life consisted of waking up, grabbing a coffee, walking in, having my office say, Hey, your first appointment’s already here. And I would’ve 10, 15 appointments a day and just lived at the title company waiting for bank docs to show up at the title company to close a client after. So I literally worked 10, 12 hour days just doing that nonstop and then spending time with family and watching a little football, which I enjoy. So that’s what my life looked like before real estate investment.
Noah Kesslin (03:35):
Awesome. And for those that don’t know you, what does your business look like today?
Jason Palliser (03:40):
My business looks like today. So we do build outs for clients and also my internal team, we’re in 138 cities actively right now is we’re shooting this and what we do is we just bleed through cities with 34 different lead flows. Most investors have one or two lead flows. We have 34 that lead back to our doorstep and also our client’s doorstep. So in today’s world, we close out transactions, seven out of 10 we just wholesale. We look at it and go, do we want this or not? If we don’t, we just wholesale it out and then the ones we keep, we’ll either fix and flip or we’ll keep it for cash flow. My favorite cash cashflow is just doing vacation rental stuff. But I always tell everybody, no matter what you do, where it lands, he or she who has predictable daily workflows to get to everything first will win. So we focus on the front end of the business to fine tune and tweak and beat everyone everything. Why these big companies hire us as like, Hey, we don’t want to compete with regular investors in a city that we decide to invest in. People have a one or two pound lead flow blanket, throw a 34 pound lead flow blanket over the marketplace and suffocate it and bring it all to us. So that’s what it looks like for us.
Noah Kesslin (04:44):
For someone that is only utilizing two or three channels, what’s the main difference? And obviously more leads is what I’m assuming, but what’s the difference between that versus your 34 leads or 44 lead generation models? I mean, what’s the difference in that as far as company size? What do you need in place to do that?
Jason Palliser (05:09):
That’s a good question. So what I would tell you is this, we’ll attack the city 34 ways as you just mentioned, and most people have one or two. Here’s the difference. Even if you have two or one or three or whatever it may be, maybe we do those three as well. I always tell everybody this, you don’t have a lead generation problem. You have a Can I engage this type of lead the right way problem. So what we do is we problem solve with that type of lead in mind and test it 101 of the lead flows. We’ve tested over 212 ways. And so one example to really anybody who hears this to have you fully understand, so the difference is this, where you may have one or two, we just simply have more opportunities. But then also on top of that, not all leave. This is a phrase I didn’t know stuck a long time ago, but over the years people are like, oh, that makes sense. Not all lead flows are created equal. Meaning you and I could go buy a vacant list in Wichita, Kansas where I know you are, right? I’m down here in St. Pete, Florida, you don’t have a competitive advantage over me. I can buy the same list. I don’t have a competitive advantage over you, so we’re on even ground. So not all lead flows are created equal from the standpoint of most investors don’t know to do certain things to produce contracts or what I call easy contracts. So where they’re not created equal, some of them are easy. One example is when we set up shop for our client, one of 34 ways that we do it, and it’s all built in an operations map, so there’s nothing to remember. It’s all documented, but we’ll say, Hey, you’re effective immediately we’re going to set up co-op relationships with four junk removal companies. And the reason why we do that for our clients is we always ask ’em, when do you want to lead? And they’re like, I go, how about at the exact time somebody wants to remove junk because people don’t do that for fun And they’re like, Hmm, That makes sense. And so we tell them, if you set up a co-op with the junk removal company and tell them I’ll pay you two grand every time a homeowner, you just say, Hey, if you’re going to sell, I have a good friend that I work with that named Jason at Allied Property, that’ll just make you an offer. If you’re going to sell it every time they say Yes, I buy it, you get two grand. So on top of your bid every time you go out, I’ll give you two grand when I buy it. And then also, if you don’t win the bid, I’ll put in writing that you still win the bid to remove the junk. But here’s the byproduct if you’re listening to this is this, I’m only bothered now, first of all, that lead generation, my marketing budget for that is $0 cost me nothing. Two, I’m only ever bothered with a text message or email when a homeowner wants an offer today, right now, right?
Noah Kesslin (07:34):
Yeah.
Jason Palliser (07:35):
So that’s where not all lead flows are created equal. So what that means is that if you have lead flows that are instant, stuff like that, like four or five different ways that we grab deals off of the number three website, Facebook, number three website in the world for free, those take 10 seconds to execute that cost nothing. So when you start to layer in all these different ways that are instant that don’t cost x, y, z money on top of the other things, other lead flows that you do that cost money like the TV stuff you do or some of the specialty mailing stuff we do in totality, if you wake up every day and brew a coffee and you know that before the ding kicks off that you have 34 lead funnels that are activated that come back to you, real estate investing isn’t hard anymore. And a lot of what we do is incoming. So it’s an incoming lead, as you know on the TV stuff that you do. It’s an incoming lead. That’s a very, very good lead. So when I say not all lead flows are created equal, that’s what I mean. You and I could get the vacant list to start calling. You and I both know if there’s a thousand on there, 998 of ’em are going to say to pound salt, beat it, don’t know who you are, why you even calling me? That’s a longer road to get a deal. There’s much easier ways that are instant to do it that most investors simply don’t know to do. The typical thing that we get when we do what we call a two day blueprint build out is that investors that have been doing it 10 years, 15 years are brand new investors that say, show me a predictable workflow to do it right from day one when we’re done. They’re like, I’ve never even heard of 15 or 16 of these. That’s crazy. And I always tell people, but what does that mean? That’s an easy phrase to say, what does it mean though? And I let them think through it. They’re like, well, if I’ve never heard of it and I’ve been doing it 15 years, maybe I won’t have any competition in that particular lead sandbox. I’m like, now we’re best friends. Now you understand
Noah Kesslin (09:21):
That makes sense,
Jason Palliser (09:22):
Right? If you’re all of a sudden getting leads where people are ready to roll and no one else knows to do it, that’s easily in any one of those lead flows that I’m just kind of mentioning. That’s easily eight deals a year with little to no marketing budget anywhere from eight to 12. Now stack those and I’ll show you somebody that closes deals predictably, wakes up excited about the day, and now you’re doing things that hedge funds do that they don’t want you to know about. I had some of those companies say, offer to company checks. They’re like, Hey, let’s not muddy the water and show individual investors how we’re doing this. And I’m like, well, if I can partner on deals with people, why wouldn’t I do it? And they didn’t have an answer for that, obviously. So that’s the difference. Lead flow wise,
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Noah Kesslin (10:42):
Yeah, yeah. Even the one you just mentioned, I mean junk room, I would’ve never thought of that, but now that you say it, it makes 1000% sense.
Jason Palliser (10:53):
Yeah, it’s easy money. The one that we really love is delinquent property tax homeowners, right? People who miss a payment, a property tax payment that was on purpose. That’s because they have other financial things going on. So in any city or any state you choose, there’s 120,000 people that have on average, that have missed a property tax payment. So again, no one has a lead problem. We show you how to only go after about five to 10% of those. But most investors, as you know, would reach out to them. And if they’re smart enough to do it, I applaud them. But they all do the same thing. Hey, Mr. And Mrs. Smith didn’t know if you’d be interested in selling your property, and I want to give you some money before you lose it, a tax sale. Well, they’ve heard that 15 times. They view you as just trying to take their house. So what we’ve done over the years is developed. Let’s give them a reason to call us so we don’t have to cold call. We don’t shoot 10,000 texts and go down that nightmare path. Those same homeowners will receive info from us That sounds like this, because we build out for our clients a full-blown tax care program that’s centered around state property tax laws. So they’ll get a letter that says, Hey, we noticed you’re behind on your state property tax at our tax care organization. We help pull funds together to pay those delinquent taxes for those who qualify. If you’d like to see if you’re eligible, call us at, visit us at, email us at and reference tax assistance code TAC 4 2 4 0 0 1. Sincerely, Jason eligibility department. What happens is they call and say, Hey, tell me about your program. There’s a code here. How does it work? And we say, we do a two three method, which we’ve developed over the years, which is give me two minutes. That’s a two. Give me two minutes. Tell me how you got behind and what the situation is. Give me 48 hours. That’s the second two, two days, and we have three separate ways that we can help you. We exist because we don’t think this tax sale process is fair. The state treats people unfairly and they will spill their guts, tell you everything, and it’s easy to create contracts and win-win deals when on the very first phone call, you know what their real problems are, which most investors never get a lead to tell them that stuff. So that’s why I say not all lead flows are created equal. Can you engage them the right way so they know why they should be talking to you? And then everything beyond that becomes academic and easy.
Noah Kesslin (13:20):
Yeah, it’s almost like we don’t want you, so now you want us type of thing. I mean, when someone calls and acts salesy or sound salesy, I mean your instinct is to run. It definitely makes sense, for sure. Why do you think a lot of,
Jason Palliser (13:39):
Oh,
Noah Kesslin (13:40):
Overlook this part? Or maybe they just don’t know about it, but why do you think people have never heard of it?
Jason Palliser (13:46):
I would say in the politest way possible, these hedge fund level clients, like I have one coming into town next week and they’re wanting to deploy an amount of capital that if I verbalize out loud, people freak out. So why they don’t think of these things or whatever, I’d be blown away if you did for this reason. When we get hired to average 50 properties a month, I can’t miss an easy deal. I can’t do things the same as everybody else. A lot of pressure. That’s why I always say, when people come and say, Hey, would you like to do a two day blueprint, build our tell me more information about it, and they’re like, I’d love to get the five closings per month consistently. I’m like, pick a date when you want to start because I’m tasked with doing 50. So when you ask, why don’t people think of this? They haven’t had their feet to the fire and have to average 50 contracts on a month, that means there’s 30 days. You have to average more than one contract a day. I cannot, I do not have the luxury to do the same stuff that everybody else does. So that stuff was born over the years out of necessity. I mean, we’re on the larger client end of things. The hedge fund level clients. I mean, we’re two decades in that now. And all I did, I’m not magical. I used their massive marketing budgets to test things a hundred different ways, pay attention and see what wins without a budget. So all I’ve been doing is fine tuning how to do it with the smallest budget possible for 20 plus years at this point. So that’s why I would tell you that people haven’t thought of it. They haven’t woke up, put their feet on the floor and go, oh my goodness. So crap, I got to do 50 contracts this month. Why?
Noah Kesslin (15:31):
What do you think the most common misconception is about what you offer?
Jason Palliser (15:38):
It’s very rare that somebody asks me a question like that. So on my end, it’s a real simple answer. Misconception is, oh, well man, I would love to get more lead flow than anybody I ever shake hands with for the rest of my life. But man, that seems way out of my league. That seems like you need a staff of five, 10 people. That’s the biggest misconception. They’re like, Hey, I’m a one man band or a one woman band, or it’s just me and my partner. We’ve got everything documented. Anybody that hears this to get to five closings a month, you don’t need all 34 lead flows. I would tell you 10 or 11 of the easy ones you can close every single month. So the misconception is that you need to have two or three people working with you to execute. It’s built a la carte, meaning do the ones at your own pace that you want, you start getting close. What happens is once we take on a client, they start closing two, three deals a month, then they’ll text or call me because we give permanent help, and they call and say, Hey Jason, I’ve done three a month, three months in a row. What do I need to do to get to five or six? And I’ll say, okay, we’re going to activate these two lead flows, these three maybe, and we’ll do that for 120 days and see if we hit the five barrier six barrier. So the misconception is that you think you need to work with a bunch of people to get the three or four or five closings a month, because if you want to get to 50, you can. No one can stop you from doing that. But yes, you would need people on your team. But that’s the biggest misconception is that you can’t do this on your own. Most people that come to us do it on their own and then they graduate over time and I tell them the natural barriers they’re going to hit. So no, they walk around with high level understanding when we’re done, like, Hey, I always joke around, Hey, I’m willing to bet you won’t get above seven closings by yourself. They’re like, what? I’m like, I’ve already seen this lifecycle for 26 years. Once you hit about seven, things will start to slip. So then that’s when you call me and say, Hey, you’re right. And then I’ll say, let’s add a person on for 15 hours a week. I think that’ll get you to 10 closings. So I know the growth pattern and we can help people with that. So you’ve heard the phrase, been there, done that. So I know where they’ll probably hit a ceiling. I know what to do to push through that ceiling very deliberately, very methodically.
Noah Kesslin (18:11):
That’s awesome. Obviously there’s a lot of people that call themselves real estate investors, and then there’s people doing a lot of deals. What do you think separates the entry level investor to a high operator that’s doing a bunch of deals,
Jason Palliser (18:30):
Daily workflow and process? It’s real simple. Somebody taking it from a hobby to a full-time business to predictability. That’s just quite honestly, that’s just daily workflow and process. The first thing that we do is inside the operations map, we click open something called the perfect investor day. So we say, Hey, do this 30 times, copy this, go here, paste that. It’ll take you six minutes. Secondly, we do this. Here’s why do it 25 times, it’ll take you nine minutes. So we have all those things in place to help people. I always say, stop trying to get deals. Get really good at running your daily workflow, and I know what happens. I know the byproduct of you doing that. Well, if you stop worrying about deals and become world class at a daily workflow that you can get done in about two to two and a half hours, I know you’ll close a lot of contracts. So from somebody taking it from a hobby to a full-time business, it’s just process and workflow. And then whoever you folks you’re learning, if you listen to this podcast, whoever you work with, somebody, right? Work with us, work with you, work with someone. But all I beg people, I’m 30,000 plus investors trained. I’m 32,000 property acquisitions for these hedge funds in. So I’ve been doing this a long time, work with somebody, but work with somebody that can teach you negotiations. It does zero bit of good for you to start getting good off market leads if someone can’t teach you all the different things that a homeowner or property owner may say to you. So that number one, you go into the conversation prepare, but number two, you know what to say. As an example, if I was on the phone with you and you said, Hey, Jason, thanks for the call, but my house isn’t for sale. I would immediately with him, Hey, I understand that. So if you could bear with me, even if I can overpay, if this is an area that we like, this is one of two of them. If you tell me what you want, I might be able to meet that. So even if I can overpay, so most investors back, well, okay, not for sale. I’ll follow up with you. If anything changes, call me. And that’s all they know to do. Well, if you’re prepared, because 28% of the time they’ll say not for sale. And you say, even if I can overpay, you’ve already graduated from not for sale. To them thinking about what would I want for the property, whatever number they tell me, I say, I might be able to do that. Could I see it? Could I have somebody come by and see it? So it’s teaching negotiations wise to be prepared. So whoever you folks work with, if you’re listening to this, just find somebody that can teach you. There’s 14 different things that are typical that property owners say. So we call it the seller waltz. There’s 14 different things that a seller would say that we prepare people for and say, Hey, I understand that. What if we work together this way? Oh, that makes sense. What if we did it differently? So all those little phrases and we teach you the number one rule is a seller always wants 500 grand. You’re at four 50. If that’s the common thread, be prepared for that. What do you do with it? So if you can get to everything on the front end and you know how to talk to ’em on the back end, then that’s where I will show you somebody that will graduate to doing this. Or if they’re already doing it 10 years or 15 years, taking somebody from three closings a month to 10 to 12, it’s the process and knowing what to do on the front and the back end of it, and then it becomes academic, then it becomes easy, then it becomes second nature.
Noah Kesslin (22:18):
Yeah, that’s awesome. I mean, a lot of people watching and a lot of people in general would probably call you a successful man, but when it comes to the word success, what does it mean to you? How do you define it and how do you strive for that every day?
Jason Palliser (22:32):
I’ve been asked that over the years, and you can get all these different answers. The biggest one for me, here’s where I would tell everybody that you should wake up, look in the mirror and go, okay, I’ve done what I wanted to do and I should feel like a successor successful is that do you have something in place that gives you predictability and that predictability afford you to control what you want to do on your calendar 100% of the time? Because some people want to travel more. I like to travel. It’s on my arm. See the airplane that’s from traveling and speaking and approaching 20 countries and counting. That’s what I love. That’s what I enjoy. I can do that anytime I want on my calendar because I’ve built a predictable business that closes me deals that produces revenue. So I would tell you that success to me is controlling your calendar 100% of the time to spend time with family, the people you love, and fill your calendar with all the things that you love to do. And some people say success is getting to $2 million, $2 million does not make you happy.
Noah Kesslin (23:47):
Yeah
Jason Palliser (23:47):
That’s insane. If I handed somebody $2 million, they’d immediately be happy. They would stress about, well, now what am I going to do next with it? So that doesn’t make you happy. It affords you to breathe easier. But I would tell you success is if you boil down everything that you could or want to do, everybody’s different and likes different things. If all of us say, I control my, if I gave the gift of you, you get to choose what you do because covered for the rest of your life on your calendar, then I know on the other end of that happiness and what it looks like and feels like, right, if you do the right things, that’s what it can look like. That’s what success looks like to me.
Noah Kesslin (24:31):
Yeah, it’s the freedom aspect of it. I love it. Yeah. What do you think the biggest challenge you’re seeing in real estate right now?
Jason Palliser (24:40):
My two favorite things are everybody’s doing the same thing. So the biggest challenge that if I never hear this for the rest of my life, my career, I tried to retire a few years ago, folks, my family’s like, I was like, Hey, you want to golf? You want to do, they’re like, go back to setting up shop for people and helping them and teaching them and working with them and retirement didn’t look good for me.
Noah Kesslin (25:08):
I’d go golf with you whenever you want, by the way. So if you need a golf order, I’m there.
Jason Palliser (25:13):
So if I never hear this ever again, Hey man, I just feel like there’s so much competition. My market is saturated. I should just wear a shirt that says, I don’t care if your market is saturated going to, when people say that to me, I’m like, wait a second, and I’ll pull up their market for ’em. Or I’ll go and chat GPT. I’m like, oh, so Charlotte, Charlotte is saturated or Dallas is saturated. I go, I just pulled up on chat, GPT. It says, in the last 90 days in Charlotte, there were 6,412 transactions. Are you trying to tell me that in 90 days you can’t have eight of those? There’s no deal. I’m like, is that what you’re trying to tell me when I hit ’em with data? Because data doesn’t lie. It tells the truth. Then all of a sudden they start saying different things. So I would tell you that the biggest challenge is really in the individual’s mind, like it’s saturated. People have a headstart, they have a bigger marketing budget. 18 of the lead flows out of 34 that we set up for people are free. They cost $0. So we’re known for suffocating the city 34 ways without a big budget. So just all those things are categorically untrue. Now, there is challenge that there are a lot of people in today’s world that want to invest in the same city you do, but then it boils down to what I said earlier, do you have a way to engage these leads better than they do? There’s no shortage of off market leads. Can I engage this lead flow better than somebody else? The answer is, yes, you can. And your investment business becomes easy when you realize that if you get good at that, everything else falls into place. So the challenge is, in most people’s mind, they feel like it’s saturated. And I always say, when a big company hires me, they don’t ask my opinion. They dictate. They tell me what city, they literally tell me what city that I’m supposed to set up shop in, saturated or unsaturated, and it’s my job to beat everyone, everything. So I just don’t agree with that floating around in the, it might feel like that, but it’s not true. Categorically untrue.
Noah Kesslin (27:31):
Yeah, the whole new word and everyone’s raving about is ai. Do you use AI in your business? And obviously you mentioned chat a couple times, but what do you use AI for and how do you think it’s going to affect real estate in the future?
Jason Palliser (27:49):
Well, and I’ll specifically speak to a lot of people who are getting started where AI can just help you not slow down. I want everybody to run a perfect daily workflow. That’s why we called it the perfect investor day. What I set up for these companies is they’re like, tell our employees what to do. And so where AI comes into play is you can run your perfect day well and be done for the day, have a great dinner that evening. But where AI comes in is that paralysis by analysis, analysis, paralysis, whatever anybody likes to say, you folks overthinking AI can run comps for you. You should never, is this a good enough deal? Is this a good enough deal? You can go to ai, you can go to perplexity, you can go to Grok and say, Hey, run numbers like a world-class investor, run numbers like the top agent in America and does all the research and then just reply with not good enough, go deeper, and you can come down to a value within a matter of 60 seconds. So if now you don’t have to overthink of what the value or would be value is on a property if it needs a little work that’s off the table now, that allows you to keep your foot on the gas to just keep the leads coming in and running a perfect day over and over and over. So where I see AI coming into play immediately right out of the gate is just running numbers for you so you feel confident that you’re making a good enough offer or that you’re not making an offer that you paid too much. So that’s where I see it. I see all the time, and we use this stuff too, I track it where, hey, it can negotiate for you. I have yet to see AI that negotiates better than you having a casual conversation with homeowner, because no matter how good that stuff gets, the voice inflection the right pause, AI won’t pause at the right time. So that’s one of the things where I think there’s massive room for improvement, but anybody you hear in this, you as an individual person, if you know what to say to a homeowner and the 14 things they could say, real estate investment, your heart doesn’t beat differently anymore. That’s where the business comes into play. But on an AI side, running numbers, putting together an offer, they can do all that for you, and so you don’t have to worry about that stuff. That’s where I see it really real world be able to impact your business so that you don’t slow down.
Noah Kesslin (30:26):
Yeah. If you were to restart from scratch, you get to keep your knowledge and everything you’ve learned over the past many years, but the business goes away, you were to restart, what would you focus on first?
Jason Palliser (30:42):
That’s an easy question and unfair to the rest of the marketplace. I get paid to track lead flow performance, so I know which one out of 34 produces the most income for us. So I would go back in time, slap the old Jason around a little bit and like, Hey, I know you’re all gungho about these vacants. I know you’re all gungho about these high equity absentee owners. I know you’re all gungho about this. Hey, but these lead flows over here are way faster conversation to contract. Let’s focus on these. So all I would do is divert my attention to the lead flows that pay off the fastest with the least amount of effort. So if I had to go back in time, that’s what I would do. And if I could go back in time knowing what I know now, I would create Airbnb before Airbnb was created. Right? I love vacation rental stuff and somebody who hears this right now, because you consume a lot of information, if you’re getting started, you’re like, why heard Airbnbs down 25%? It still outperforms regular rent folks. So yeah, I used to make three to 3.6 times average rent on my vacation rentals. Now I’m making 2.1 double what average rents are. So yeah, it’s down, but it still outperforms that. So I would just tell you, I would focus on the right lead flows. And then the other flag that I would plant going back in time is I would learn how to negotiate better from day one. I would just talk in circles until a homeowner would get tired and be like, oh my God, I can’t believe I got that contract right now. I’d be prepared for what I know they’re going to say to me if I’m at 80 and they’re at a hundred, I’ll say, Hey, what if I could do the a hundred if we just partnered together? What if I just come in with the money to fix it instead of you’re at a hundred, I think it needs 50 grand of work and then it could sell for 200. I wouldn’t be here. I wouldn’t be here if you were going to fix it up yourself. And then, yeah, that’s true. So what if I just partnered with it and came in with 50 to potentially make 50, but I’ll give you the a hundred, I’ll put in 50 to make 50. I might even give you 10 grand of that 50. So knowing how to negotiate instead of being at 80 and a hundred and most investors just throw that person in follow up. I’ll see if they want to partner with me now, I don’t need to pay 80, 90 or a hundred plus 50 to try and make 50. So my return on investment goes from 30 something percent to 80 90%.
Noah Kesslin (33:17):
Yeah, that’s awesome. What drives you to keep innovating and keep helping other investors succeed?
Jason Palliser (33:26):
Well, what drives me is, like I told you in the meeting next week that I have, they want to deploy capital that the amount of capital starts with a B, not an M. And so that’s a 64 city sample size. So that’s a big meaning. So what drives me is like, okay, if I’ve got to deploy that amount of money and they just tell me what marketplace to enter, I have to keep my foot on the gas testing lead flows that I already know win and beat regular investors. We have meetings called not good enough. So once every 90 days, 60 days, we’ll have a meeting called Not good enough. Hey, this is winning. This is outperforming, this is the number two lead flow out of 34 right now, and the tweak that we made is outperforming the old one by 12% and we say, not good enough. What can we do? What can we tweak? So we had those meetings so that I can outpace when we get hired, we can outpace regular investors in the marketplace. We did one training, and I don’t think I’ve ever said this before out loud, so this will be fun. So we did a training and we always ask when we do a two day blueprint build out for people, we say, Hey, where are you from? Why are you here? We had six people from Houston in the front row, and they’re like, we’re here because you set up your blueprint for a hedge fund. And we were doing six deals a month. We’re down to one. And then we found out it was some silly guy named Jason with some silly blueprint from the title company because the title company said, this company’s closing 25 deals a month now they were at seven, and so we’re here because we found out it was some silly guy named Jason with some silly blueprint, and everybody started laughing. So for me, it’s just innovating to outpace casual investors, and it isn’t that we’re adding more lead flows. I want that lead flow that maybe other investors know to do like a vacant or a pre foreclosure. I need to outperform anything that regular investors are doing by a 60, 70% margin out of necessity. So that’s what drives me is when I put my name on the dotted line, I want performance for these big companies and they give me the budgets to do it so that I learn how to do it without a budget.
Noah Kesslin (35:51):
Yeah, that’s awesome. That’s awesome. Well, where can people learn more about you? Where can people find you if they want to learn more or potentially do a two day? Where can people find you?
Jason Palliser (36:03):
You can go to the number two day blueprint.com, so the number two day blueprint.com, and it’s got info on there. You could schedule a call or you can just email me or call me. I know sometimes it freaks people out. I just give out my phone number, but you can call my cell phone or just shoot me a text and then we can jump on the phone. It’s seven four nine three seven three seven. Or you can email me jason@goseejason.com and just ask for two day blueprint information or dates, and I’m happy to help you do this. It’s our goal to, the reason I still do this is for individual investors is to show them how they can do it and show ’em how, if they are doing it full-time, how they can double or triple their production. So I take pride in that and I take it personally. That’s why I say, Hey, you can reach out to me directly.
Noah Kesslin (37:01):
That’s awesome. That’s awesome. Well, thank you all for watching. Jason, thank you so much for coming on here and dropping some knowledge. This has been awesome. And even personally, I’m going to take some of those stuff back and see if we can implement it for sure. But I appreciate your time and looking forward to talking soon. And thank you guys for watching. We’ll see you next time.
Jason Palliser (37:21):
See you folks. Do it full time.
