Alicia is a passionate and driven global real estate investor based out of Australia, conducting deals in the USA. She co-owns multiple businesses including Global Citizens Holdings Inc., Landscouts, Supercharged Offers, and WILDA for Women in Business.

===================================================

Welcome to the Real Estate Masters podcast, where we interview the top names in the Real Estate game. If you want to grow your Real Estate business, see more podcasts, or get free resources – Go to www.REMmastermind.com. The only podcast that allows you to directly connect with the guests and many of the highest level names in the real estate game.

You are in for a treat with our next guest. Do me a favor, subscribe to the podcast, leave us a review, and don’t forget to go to www.REMmastermind.com to connect with some of the highest level Real Estate professionals in the United States through our community and through our high-level masterminds. Let’s go.

Itunes – www.TonyJavier.com/itunes 

===================================================

Show Transcription:

Alicia: (00:00)
Sometimes you’re on a path and the minute you steer off that path and something doesn’t go, right. It’s a great chance to look at things.

Tony: (00:07)
You teach people how to do this themselves so they can do it themselves.

Guest: (00:10)
You, like I said, you can turn a lot of those. So called negatives in things positive.

Tony: (00:18)
All right, welcome guys to today, show we have another phenomenal guest for you guys. We bring you the most valuable people in the real estate industry to bring you good values to the, you can better grow your business, start your business, uh, or just get some inspiration if that’s what you need. So today we have Alicia, Jarrett all the way from Australia. It’s early morning for her afternoon for us, but yeah, we’re gonna talk to Alicia about her land business. She’s got some other businesses that we can dive into if she decides to talk about those, but like any like any guest we have, we usually start with one topic and we end up going deep into many uh, many different other things. So I appreciate you guys being on here. If you are new to our, uh, channel, please subscribe, uh, leave us a review. Show us some love. We’d love to see that from you. Uh, but let’s just jump in. So Alicia, uh, like..

Alicia: (01:10)
Tony, Thank you. I feel like as an Aussie, I should say something, uh, like gday mate, but it it’s funny cuz not many people actually say that over here, but hi and, and thank you so much for having me on and to all the listeners. Thanks for tuning in.

Tony: (01:23)
Yes. I love your energy. You’re so, you know, bubbly and just, you just provide that energy. So I’m, I’m very excited to have you, uh, share your story and all that good stuff. So for those who don’t know, you just share your story and let’s just dive into who you are. Yeah. And what value you wanna add to our listeners?

Alicia: (01:39)
Yep. I’ll try and keep the story as high level as possible because I know we’ve only got limited time, but I’ve been doing real estate investing in the us now with my business partner, Matthew, for more than five years, we did actually do a bit of real estate investing here in Australia before we switched to the us. And maybe we can talk about the differences in those in a moment. But um, we started doing some fix and flips all the way from the other side of the world. Um, we’d often jump on planes and actually go to the us and buy properties and put teams in place and, and a whole bunch of stuff, which we loved. Um, so we started doing houses, but you know, sometimes you get houses that are just really easy to do. Your contracting team is easy. Your, um, your, a of ARV your after a repair value, all the numbers that up and it’s great.

Alicia: (02:25)
The last deal we did, Tony. Um, yeah, let’s just say it. Wasn’t great. it was the deal that made us think about our strategy. And I now look at that as a real blessing because you know, sometimes you’re on a path and the minute you steer off that path and something doesn’t go, right. It’s a great chance to look at things. So we stopped and said, okay, we are real estate investors on the other side of the world, what would be an asset class? That would be a little easier when it comes to doing deals. And we came across vacant land. So we’ve been, uh, doing vacant land now for oh four and a half years. Some somewhere around there, we buy and sell vacant land. We hold land. We do forced appreciation on land with subdivisions. We do seller financing. We do a whole range of things with vacant land.

Alicia: (03:09)
And so four and a half years on, we’ve got a team in place that manages all of our seller calls. Our buyer calls that basically run my business for me. And in addition, uh, we just like you, we’ve got another side hustle, which is a real estate marketing business because we, we soon realized very early on when it comes to acquiring properties that you can’t just do what everybody else is doing and expect the same results. So you have to really up the anti on how you’re marketing, what you’re putting out there into the universe and, and how you’re managing that. So we’ve got a marketing business now as well amongst other things. So one thing I’ll add to anybody listening, cuz this is a bit of a misnomer that I hear out there that people go well, I have to be able to see the property to do something with it. No you don’t, we’re doing this from literally 14 hours away. , I’m calling you from the future Tony, by the way, just so you know. Um, and uh, and we can do this site unseen and, and we’ve got some amazing deals that we’ve done over the years. So yeah, here we are five years on still going strong.

Tony: (04:09)
Yeah. Good stuff. Well, um, we just had a call with our clients. Um, they’re on TV commercials with us. We had someone come on that does 20 to 30 deals virtually every single month. And that was part of what he taught was like how to get sellers to cellular house without you ever seen them. So it is definitely possible. I’ve never met anybody. Who’s done it outta the country. Like you have , which is impressive. And so it’s cool getting into land. I only know probably two, maybe three people that specialize in buying land. Um, and it’s always been intriguing to me. It’s nothing that I’ve really dove into. We’ve I’ve done very little land. Like we just bought a couple properties, um, the other day. Um, and uh, we sold off a little piece of land for like 8,000 bucks. So it was an extra 8,000 bucks that we didn’t plan it on. It’s just came with an extra land. And um, and actually I did buy a piece of land, uh, for eight grand, like eight years ago and then someone came and just offered us 40 grand for it. Um, so decent turnover, I guess. Um, but I haven’t done at a high level. Like you have, so tell people the difference between houses and land and why you converted to doing land over houses.

Alicia: (05:17)
Yeah. Great question. I guess, first of all, let let’s, let’s talk about the obvious and that’s the fact that land is not sexy, right? Most people drive past it and don’t even look at it. Whereas you drive past a house and you go, oh, I could do a rehab on that and make it amazing and do all these things. So houses are much more visual and um, but what, what comes with that is, yes, it’s more visual and you can imagine doing more things to it, to put a family into that home, to put it back out onto the market, as a rental or all of these different things. But it also comes with a lot more problems with houses. You’ve got termites, toilets, trash tenants, a whole range of things that can be really difficult things to fix that on the surface, you might not see those problems until you really get in land.

Alicia: (06:02)
Doesn’t really have most of those problems. So I guess investing from the other side of the world, we needed to really make sure that we had an asset class, that if we did have problems with it, they were easy to solve because let me tell you, when we had problems, when we were doing houses, they were much more difficult to solve unless you had boots on the ground. Um, and with land, you don’t really need boots on the ground. The only boots on the ground that you probably do wanna have on your team, but again, they don’t need to be location specific, have a realtor on your team, a really good title company, a good probate attorney, um, a good real estate attorney. And that’s probably the main four things that you need the rest you can do. Um, and I guess, you know, the, the switch to land when we really looked into it and, and started to sort of step back and go, well, do we have the skillset to be able to do vacant land?

Alicia: (06:52)
The answer was yes, because if you’ve done any other property, vacant land tends to be a part of any other property anyway, right? You’re just removing the complexities, the dwelling that sits on it, whether that’s a commercial property, a house, et cetera. So with land, we, we started and we’ve come across all of those problems that we’ve needed. Title companies, realtors, probate attorneys, real estate attorneys. But the thing is, they’re pretty easy to solve. You’re talking about getting rid of taxes and leans on a property so that the title is clear and you can sell, you’re talking about liaising with family members over a probate so that you can work out the rightful HES of the property and be able to sell you’re working with, um, owners and, and, um, and title companies to fix a chain of title that might be broken over a number of years of intergenerational land and not having the right paperwork go when, when they did it.

Alicia: (07:41)
But all of those things are pretty easy to solve when you’ve got the right team. Um, and you can do all of that virtually. So yeah, we haven’t looked back and, um, vacant can land, as I said, not so sexy cuz you just drive past it and don’t think, but as you just rightly pointed out, you bought a piece for 8,000, probably did nothing to it didn’t even think about it. And years later you got an offer for 40. So what we do with vacant land is we will buy properties direct from the seller. Um, often if they’ve got problems that the owner does not know where to start with or doesn’t have the skill set to be able to, to work through, we will sort out those problems for the owner by the property, make sure that the title is good. Then we find a user for the land.

Alicia: (08:25)
Um, just like what, what you did, someone comes and makes you an offer. And we just take the difference. So we’re doing that with kind of flipping land. We’re also doing, uh, forced appreciation on larger properties where we might take an acre and split it into four. We might take 10 acres and split it into 20 . Uh, so we’re doing some, some different subdividing things on there. And the other thing that I really love Tony about our business is the seller financing side because, you know, after the market crashed from 2008 banks stopped lending on land, unless you’ve got a house and land package where someone’s already going to build on that property. But there’s so many people that have dreams of putting a business on a property and um, you know, starting something, taking, uh, agricultural land and starting a hobby farm taking residential land and eventually putting a house on it, but they can’t get a loan for that land. So we become the bank and that is a great way for us to cash flow properties, but also to increase cash flow for our own business as well. So land actually has a lot of strategies on it when you, when you really look into it.

Tony: (09:27)
Awesome. So from a scalability perspective, if someone’s wanting to scale a land business, is, is there a strategy or kind of a way of doing land that’s typical? Like is it usually a single family? Like you find a $2,000 piece of land and you try and wholesale it for 10 or buy it for two and, and owner finance it for 10 and take payments. Correct. Um, is, is there like one strategy that’s a bulk of what you do with land?

Alicia: (09:53)
Yeah. So, so I’ll answer this in a generic sense because everyone’s different based upon their strategy and what, what they’re hoping to achieve, I guess, but most real estate educators out there in the L space will teach you to just start with in fill lots, you know, go, go to an urban area, not in the major city, but on the perimeter of the cities. Um, go to some urban areas, look for vacant in, fill lots, those in fill lots, someone can easily put a house on, you can sell it to the neighbor so that they can make their property bigger. Um, you can sell a finance it or you can flip it for cash. So they’re pretty easy strategies to do. But as you go on in land, you can really add different components to your strategy. So over the years, we’ve added commercial land that we can do like long term leases with businesses on if they want, want to, to use the land, we’ve added acreage, that we can do different things and rezone that land.

Alicia: (10:43)
If it’s right near other areas that have been developed, we can turn it from agricultural to residential, then start to work with developers on it. So as you grow in your skill and your confidence, you start to naturally wanna look for bigger and better deals and they are out there. So we started with the in info lots just to get comfortable. And then we branched out into a whole range of other, um, strategies to add to that. We now look at any type of land because in any market Tony, you’ve got buyers and sellers and you’ve always got different options of what you can do with the exit strategy. So we won’t say no to anything. We’ll take a look at them all.

Tony: (11:19)
What’s the typical price point of a piece of land that you buy?

Alicia: (11:22)
Oh, that’s a million dollar question because we’ve got ones at the moment that, uh, I know in our pipeline, I was talking to my team this morning. We’ve got some smaller ones that we’ve bought for say four or 5,000 and where we’ve got them out into the market for 10 to 15,000. Um, we’ve got one at the moment. That’s a $360,000 lot that we are looking to subdivide that will probably triple our money on that. So that there’s, it really varies. But I guess for, for most people starting out, typically they will look at, at those deals that are in the, the four figures, you know, looking for deals that maybe are in between the five to, to $9,000 range that they can put back out to the market between 15 to 20. Um, most people are pretty comfortable around there, but here’s the thing that you, you can do land with no money down.

Alicia: (12:08)
So you can get a property under contract work with that seller to fix any issues with that property and then find a buyer at the same time and double close. And so you can do deals when you’re starting out with no money down later on, as you get more experienced and educated and confident and maybe have more cash flow available, buy the properties because then you can do different things with them. You can hold them for specific times if you know what’s going on in that area. So yeah, it really depends upon their individual’s comfort zones. I would say Tony.

Tony: (12:39)
Yeah. Gotcha. Cash flow. yeah. I’ve got a client that, um, what he will do is he will buy the properties, let’s say for $4,000 owner financer for 20 he’ll have him put $4,000 down. So he is nothing invested and then he collects $300 a month or whatever he tries. We

Alicia: (12:57)
Do that too. Yeah, yeah. Yeah. Great cash flow strategy. And these days with land, you can either sell a finance it and have it under like a, a mortgage or a, um, uh, terms agreement with a, with a note attached to that. Um, but a lot of people now are moving to like lease purchase agreements because under a lease purchase agreement, um, if, if they start to default, you still own the property mm-hmm yeah. Versus seller finance terms where they’re putting $4,000 down you’re exchanging title. And then if someone goes wrong, you gotta go through the foreclosure process, which can be pretty stressful. Yeah.

Tony: (13:30)
I do that with houses too. All the time we do rent as opposed to owner care just makes it a lot cleaner for sure. Correct?

Alicia: (13:36)
Yep.

Tony: (13:37)
Yep. Yep. So tell us how you find those deals. Um, you know, obviously with, um, uh, re residential real estate investing, there’s many different ways that residential investors find properties. I’m sure there’s some similar ways to find land, but tell us, um, tell us the secret formula there.

Alicia: (13:54)
Yeah, it it’s actually no secret cuz it’s exactly the same as what most people do. But um, this kind of leads into our, our own marketing company because we could see that a lot of land educators out there will say, go and download a list, send a mail to that list and wait for the phone to ring. But that’s about this much of this much because you gotta keep marketing, marketing, marketing cannot stop because the minute you stop your pipeline dries up as well. So we market in a number of ways, we, we pull our own data, find the right properties that we wanna market to and send direct mail. We also do an SMS follow up to that mail piece. Once we know it’s been delivered, cuz we track all of our mail. Um, and that’s just, Hey Tony, we see that you’ve got a letter.

Alicia: (14:35)
Have you had a chance to read it yet? And just open up a conversation with the seller that way we’re also doing, um, online marketing. So that’s the offline direct mail SMS. That’s all offline online is with everybody that we’re mailing to. We’re creating audience that we’re pushing ads out to them on Google, on Facebook. Um, and making sure that our website, our social media presence, our social postings, everything is really aligned because the one thing that I think can come really unstuck in this business is falling failure to skepticism. And what I mean by that, Tony is naturally property owners are gonna get a letter from you, whether it’s for their house or their land or whatever. And the first thing that they’re gonna think is skepticism is Tony real? Is he actually gonna buy my property? Is he gonna help me out with my probate?

Alicia: (15:23)
That I have no idea what to do with, you know, is he gonna help me get my tenants out or clean up the piece of land? They start through the lens of skepticism and they wanna know that you are real, um, that you are genuinely gonna help them and that you stand by your messaging. So we get really consistent in the way that we’re messaging with our, our websites, our socials, our letter, everything that we do. So we do more of an omnichannel marketing where we’re kind of everywhere. Um, because these days as well, Tanya, I think we need to remember the, the customer experience. So when we talk about customer experience, I’m talking about property owners that wanna get rid of their properties. I call them customers cuz they are, um, we’re dealing with people anywhere in their twenties, thirties, forties, fifties, sixties, seventies, even eighties, someone in their twenties and thirties will typically, uh, do everything virtual.

Alicia: (16:13)
They’ll look you up. They’ll negotiate with you through your website and email versus someone in their seventies or eighties that might wanna call you and have a conversation about their property. So you need to make sure that you’re marketing in a way that creates an environment for them to do business with you in any way that they choose, not how you choose what they choose. And I think that’s probably one of the distinctions or the, I’m not gonna say it’s a secret source, cuz for me, it’s kind of like common practice but for a lot of people out there, it’s

Tony: (16:42)
Not. So tell us about people, love hearing numbers and stories, right? So tell us a story of a deal that you did. That’s that it’s pretty cool. Either. It could be something that’s big numbers, it could be a difficult deal. You did like just tell us something. That’s

Alicia: (16:55)
I’ve got one that, that hits all of those. So, um, about two years ago now, uh, would be about two years ago. It’s just before COVID hit. We purchased a property in Hillsborough county, Florida. It was 13 acres, 95% of it was wetlands. But we knew from our research that around that property, other wetlands had been mitigated and built on. Um, and we also knew from a survey that there was no protected species or flora or fauna on the property and that it was just a good percentage of it. At certain times at the year it was just wet. It wasn’t like it was a swamp or anything. It was just, you know, there were were little ponds around the place and little bits of water. But when it comes to rainy season, it’s a pretty wet piece of property. And we thought, you know what, 10,000 surrounded by all these beautiful homes that had been developed and commercial zones and also the land itself, it was currently zoned residential, but it had already had, uh, a future use code approved for a commercial.

Alicia: (17:52)
We were like, all right, multi-use piece of land, the precedent around it of what can be done is there let’s take a, a chance on this piece of land. So we bought it. It was difficult trying to get people in there to do, um, more delineation reports on the wetlands itself, cuz it was pretty overgrown. Um, that was challenging getting buyers that, that were interested and then they’d go there and go Nope, too hard. And it was like, oh, is this ever gonna go anywhere? And we finally just, um, uh, we had our realtor working on it. We finally came up with some different ideas for the property. We ended up putting a really big, it was on a, a major road. We put one of those big, almost like a billboard, but not as big as a billboard. It was a double-sided. So no matter what direction on the highway you were coming from, you could see this lot’s for sale. Call this number 13 acres, you know, multi, multi zoned, two years on. We finally found somebody that knew what to do with wetlands. They knew how to mitigate it and they knew how to develop it. And they put in offer in for 197,000 and we closed. So all in all our, all up costs, by the time we got the survey done, the sign, the delineation report, we got some, um, environmental studies done and things like that. Our all up cost was about 16,000. Um, and we sold it for a, you know, nearly 200

Tony: (19:11)
Nice. That’s awesome. And I’ve bet. And we,

Alicia: (19:13)
We held it for two years. Right? So again, sometimes these deals you’ve gotta be patient. You’ve gotta try lots of different things and be patient.

Tony: (19:22)
Right, right. You know, I used to live in Hillsborough boroughs county. What’s the, what’s the address? Or what were the, what were the intersection? I was only there for years. So I may not know,

Alicia: (19:30)
Oh God, you you’re taking my mind back. I’m gonna have to look it up. But um, it’s, it’s in plant city. Um, but I’m gonna have to change screens and look it up because that’s not where my brain’s at. So ,

Tony: (19:42)
That’s further. Yeah. That’s further north than I think I, I was ever, I was, I was in south Hillsboro by the bay. Yep. So yeah, no, that’s awesome. That’s cool though. Good story. I like that. Yeah. Yeah. 10 over 10 times your money.

Alicia: (19:55)
It was a pretty good one. That’s our best one to date so far, but it was probably also our most challenging. Right, right. But what I love about that is we just didn’t give up. It was like, no, we can see that there’s potential here. We can see that there’s precedent in the area. We just need to find the right person that has the same vision we have. Do you? And we did.

Tony: (20:11)
Do you think if you were able to mitigate the swamp plan that you could have gotten even more money for

Alicia: (20:16)
It? Probably. Yeah, but I guess it comes back to, you know, the whole concept of velocity of money. It’s where you are putting your money and cycling your money through so that you are getting growth on that money all the time. So to mitigate that property, it was, it was not cheap. Um, we did, we did look at some numbers around that, but then if we mitigated it and we found somebody cuz part of the property could also, it was multi zoned. You could also use it under the commercial zoning for planting, um, you know, fruit trees and having a, an orchard there. So you, you could use it for a number of different things. So we thought we don’t wanna dictate what someone can and can’t do with the property. We know that there’s a number of different exit strategies. So let’s just see who comes our way and what their thoughts are. We also, as part of our marketing strategy, we said, we’re gonna add $30,000 into clear the lot. So we got a quote on actually clearing the, the land. Um, and we said for any buyer that comes to us with the right price, we’ll take that off. Um, and, and give you that as a, like a voucher to go and get the land cleared as well. Um, so you know, looking at different strategies to entice the right conversation with your buyers.

Tony: (21:21)
Yeah. Fantastic. So what else can you tell people about land that if they’re getting started, cuz a lot of people are, you know, listening are probably like, man, I do residential. I’ve never done land. What is the number one thing you would have them do to get started in land,

Alicia: (21:35)
Go and do some education. And when I say education, if they’re already doing other properties and the education is minimal, um, it’s really just looking at the, the niche or, or you guys say niche, we say niche, but the niche around vacant land and what are the different things you need to look at to research where you want to target types of properties, you want to do owner attributes, et cetera. And looking at the right areas around, you know, growth path where things are being developed, you can do land, you can literally do land in the middle of nowhere and there’s often a buyer it’s crazy what people will do with land. Uh, but the other thing I’d say is, think about your results and your numbers that you wanna reverse engineer because in my experience, um, and we’ve got some customers in our marketing, uh, company that do houses and little multi-families as well.

Alicia: (22:20)
You know, they’re having to go through thousands of leads sometimes, you know, two to 4,000 leads to get that property land six to 700 leads and you get a deal. So it’s, it’s a much easier asset class to look at. And, uh, what I would say is, yeah, go and go and do some basic education. I can provide some links on some great places to go and look at. There’s lots of free education out there now for land, go and have a look at Ari tipster on YouTube. Um, Seth Williams runs Ari tipster and he’s literally got days and days and days of videos on there for every topic you can think about with land, um, what to do if your land needs a probate, what to do, if it’s landlocked, what to do, if you need to get an easement on the property, anything you can think of, he’s got free content out there. So go and get some education and then do a test work with someone like us, with our marketing business to pull together some data and some mailers and go and test some counties and see what you get back. You know, it’s not that expensive to go and do a test with land just to see who’s selling, what are they willing to sell for and what types of properties are available in, in that county or that area.

Tony: (23:25)
Mm-hmm awesome. Well, you said something earlier that I want to touch on and I don’t know if people caught it is that you have people on your team that are working the business for you, right? Yep. So you, I think you said attorney and realtor and um, it really takes a good team to build a good business and it sounds like you’re doing it right. You’ve got multiple businesses. And the, the other thing I want to, um, kind of state is that you started with residential real estate and then it led to land and then it also led you to having your real estate marketing company. Right. You know, when someone, and actually there’s some big companies like that, even Amazon Amazon’s the same way they started with an online bookstore. That’s how they started.

Alicia: (24:04)
Right.

Tony: (24:05)
Yep. Get the giant they’re in now. So I guess the, the point that I wanna say is that if something’s not working for you guys, remember there’s, there’s always a silver

Alicia: (24:13)
Line. There’s always an option B yeah. There’s

Tony: (24:15)
Always a silver line. Yeah. When something doesn’t work, it’s like, man, there’s something maybe right around the corner, if you just change your strategy. So it’s always some other business stuff, you know, I love talking high level business. I love real estate obviously, but just from a high level business business perspective, you’re doing, you know, you’re doing quite a few deals. Um you’re do you have multiple businesses? What are some business strategies or tips that you could give the listeners that you think that they could use to run a successful business?

Alicia: (24:40)
Yeah. Yeah. Great question. Um, my I’ve got quite a few things to talk about here, but I’ll try and keep them brief. The first one is you have to get in and do the business yourself before you get someone else to do it for you. So early days on when we were doing houses, I was the one on the phone to sellers, buyers, contractors, you know, realtors, you name it. I was the one making those phone calls and I didn’t have the first clue what I was doing, but you just gotta fill the fear and do it anyway. You’re not gonna get anywhere in this world unless you really just jump in and give things a go. And most of the time, our adult brains, we learn by doing, we don’t just learn by watching something or listening to something it’s like you learn by implementing.

Alicia: (25:18)
Right. So do things first, because then that leads into my next piece of advice, which is if you are going to hire people before you do that, look at systems and processes first. So when you look at how you want your business to run, what can you systematize? What, what SOPs do you put in place? What CRMs do you look at? What types of, you know, flow throughs and automations, can you look at that kind of run part of your business for you? And then you might wanna look at people to run that those processes and systems. I think a lot of people come unstuck because one of the biggest expenses in business is humans. It’s people it’s, you know, paying fair for their salaries. And, uh, we’ve got like over 19 people across our businesses now, and that’s a lot to outlay each month, but if we didn’t have the right systems and processes in place, we probably have twice as many people.

Alicia: (26:08)
And then you end up with a, a job just managing people, not growing businesses. So really make sure you’re looking at stepping back, first of all, and really considering how do we want our business to run? And when I talk about that for land, as an example, it’s really stepping back from mapping out that flow through how do we want leads to come into our business? How do we then want those leads to be nurtured, managed closed on contract sent? How do we want the disposition side to run with advertising properties, automating, um, price reductions, um, having the, the buyers come through a, a different number so we can track them. We can nurture them. We can do all these things. How do you systematize that in a way that then becomes easy to put people in place to run it? Um, so that, that would be my biggest thing there.

Alicia: (26:54)
And I guess the other thing is as a, an owner of multiple businesses, you’ve really gotta protect your time. Now don’t get me wrong. My business partner, Matt and I, we work long hours because we’ve got big goals in place for those four businesses that we have. But we don’t mind doing that because we’ve got our true north with our big goals is, is definitely still there. But you’ve gotta really think about how much time you are spending in your business versus on your business and have a balance of that. Because the temptation as a business owner is to get in there and do stuff that your team should be doing versus focusing on working on your business, which is how do I train my team and enable them to do that stuff for me? Um, because the temptation, you know, we always have that mindset that I can do stuff better than everyone else, but that’s actually not often true. because if you’re the business owner, you might be too emotionally invested in that process to do that efficiently versus someone else that can look at it more objectively. So, you know, there’s a whole range of things I can keep talking on about there, but, um, I’ll, I’ll leave it at that for now. And hopefully that’s given your listeners some ideas.

Tony: (27:58)
No, that’s they probably heard that from me before some of that stuff, which the same philosophy, it’s like, you know, what, what is your, what is your time worth? What do you, what should you be spending your time? What can you automate? What can you systemize? And it’s just crazy to me, the, the, the things that entrepreneurs do that I’m like, first of all, you’re still doing that. I can’t believe you’re doing that. Like that should be something. Think they

Alicia: (28:19)
Create another, somebody else with themselves. Right.

Tony: (28:21)
yeah. They’re like someone would be like, oh man, I gotta go write a check and bring it to a contractor. And I’m like, really like your time, isn’t better spent figuring out what the next marketing idea is, or the very least negotiating with sellers. Like there’s, there’s gotta be higher level activities that you could be doing. So correct.

Alicia: (28:38)
Yeah. Yeah. And I think if, if the one thing that, you know, COVID has been tragic for a lot of people, let let’s be honest. But what I think the silver lining for, from this pandemic has been is that there’s so many more opportunities to do things virtually and online. Even some of the counties that we now deal with, they’ve got virtual people taking calls. They, they send us stuff electronically. As opposed to before five years ago, we had to send someone into the county office to go and ask for a report on something. You know, title companies are doing things virtually remote, online notaries have, have emerged through this time. So there’s all these new things that have, have come about that we can actually do business in smarter ways. I think people just need to adjust their thinking around that.

Tony: (29:18)
Yeah, absolutely. Well, good stuff. Any, uh, any last words before we start wrapping up a lot of good conversation here, I think, uh, yeah, people are gonna like looking into vacant land. It’s something that, you know, this is the second or third high level conversation I’ve had with someone about vacant land. And um, the more I keep hearing about it, the more I want my team to maybe look into do it vacant land. So actually I do have a question about that. So yeah. Do you, does your marketing company, if someone said, Hey, I wanna do land. Can someone hire you to do marketing for vacant land? And you implement that for them

Alicia: (29:50)
A hundred percent. So we basically, our marketing company is around, um, we, we are our main focus that we work with is real estate investors, wholesalers fixed and slippers, land buyers, anybody that’s even realtors as well, but anybody that’s trying to acquire properties and we manage their entire acquisition process from their data, their mailings, their marketing, you know, where they wanna target their online presence, all of that. We save them all of that time and effort so that they can focus as you. And I said before on the stuff that makes the money, which is speaking to those sellers and closing deals, you know, the other thing I wanna highlight here as well, I guess my last point, um, to wrap up would be as a business owner or as an entrepreneur, you’ve really gotta continually ask yourself, what am I actually good at? What’s the stuff that I know that I can do well.

Alicia: (30:36)
And I enjoy because when we enjoy stuff, when we do it, well, we tend to get a better result. Right? And what are the things that make me money doing deals, speaking with sellers, speaking with buyers, transacting, thinking of the next marketing idea, going higher level, and what are the things that I can outsource because outsourcing all of your data, your mailings, your, you know, everything that we do in that literally saves you hours and hours of time, where you can be focused on just closing more deals. So really asking yourself that question continually, you know, where focus goes, energy flows. And if your focus is on stuff, that’s making you money, guess what? It’s gonna start to flow.

Tony: (31:13)
Yep. If it brings you energy and makes you money, it’s gold, it is gold.

Alicia: (31:18)
Correct.

Tony: (31:18)
Love it. Good stuff. So how do people find you if, uh, someone wants to learn about either land or your marketing company, where can they go to find you?

Alicia: (31:26)
Yeah, they can just email me direct. Um, Tony, I don’t mind at all. They can email me about our land business. So it’s, uh, alicia which is a L I C I a, I spell that cuz no one ever gets it right. Alicia@landscouts.com is our land business. Um, they can go and check us out @ selldotlandscapes.com. That’s our acquisition site there. Or if they wanna talk to me about ideas they’ve got for their business and marketing, and strategy and things like that, they can give me, uh, an email alicia@superchargedoffers.com. They can also call my team and book some time with me, which is 8 8 8 5 3 8 5 4 7 8. Or just jump onto supercharged offers on, on Facebook or superchargedoffers.com and they can download a business strategy for free, uh, an ebook for free all of the things that we like to give away to our fellow real estate investors to help them grow their businesses.

Tony: (32:18)
Awesome. Fantastic. Good stuff. Well, thanks for the value. I mean, given all of your emails and phone numbers, that’s more than I do. , that’s a lot of value there. Hopefully people take you up on that so.

Alicia: (32:29)
Awesome.

Tony: (32:30)
I appreciate your time, Alicia. And uh, I know we’re probably gonna stay on zoom here cause we have a lot of good stuff to talk about. We have a lot of commonalities and uh, a lot of things that we’ll be able to work on. So I look forward to that and hopefully the listeners got a lot out of this. So again, if you guys, uh, are new to the channel, please like, and subscribe, we’re gonna bring you a lot of good, uh, content in the future. A lot of great people like Alicia, they’re gonna add value to you, your life and your business. So we’ll see you next time.

Alicia: (32:55)
Thanks Tony.