How TV Advertising Transforms Business Growth is the ultimate deep dive into why TV Ads for Business still outperform other marketing channels. In this interview with Angelo Argentieri, you’ll hear how TV Commercials build instant credibility, create brand authority, and deliver consistent returns for real estate investors and entrepreneurs.

We cover everything from the true cost of TV ads, how TV leads compare to PPC and cold calling, and why small and mid-sized markets can especially benefit from television advertising. If you’re looking to stand out, cut through the noise, and create recognition in your market, this video will show you why TV advertising is one of the most powerful marketing tools available today.

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Show Transcription:

Angelo Argentieri (00:00):

If you do it right and you work the leads, you have good speed to lead, you show up and you are who you say you are on tv, you’re going to get deals. The marketing spends increased ’cause our returns have increased from tv. So starting with TV in general, the brand awareness goes through the roof for sure. Like right off the bat, I can tell if it’s a TV lead and there’s some motivation, I know that’s gonna be a great deal. We do more TV deals obviously. So the total profit from TV is the largest, but it’s also really big deals, right? Go spend five grand on tv. I guarantee you’re gonna get way better returns. Way better connections. Everybody in town is gonna know you. Like what more would you want from a market, from an entrepreneurial standpoint is we did it, we figured it out, we hired the team. And what that did to me was,

Noah Kesslin (00:44):

Angela, before we get going here, I’d love for you to just kind of tell us a little bit about yourself, a little bit about your real estate journey and a little 30,000 foot overview, what you guys are doing currently. Yeah,

Angelo Argentieri (00:55):

Love it. I have been real estate investing since 2015, so about 10 years now. Uh, it’s flown by, learned a ton. Started off very, just like most of the real estate investors, bought a house, lived in it with doing drywall and paint and all that fun stuff. Me and my wife living in the house, which I don’t, I would not suggest for anybody to do it. Don’t, don’t do that if you don’t have to. And then we sold that house and just kind of kept going from there. Um, during that time I met an individual in Richmond, Virginia who took me under his wing, taught me so much in return for him teaching me stuff. I scaled his business. That’s what I do. And you know, we parted ways a few years ago when I was able to start my own recruiting company as well as joined as a CEO of another real estate investing company, Sierra home buyer. So that’s the, the short of the journey. Um, and I’m sure there’s a lot more to talk about after that.

Noah Kesslin (01:44):

Awesome. Love it. Cool. What did your guys’ marketing look like before adding TV into the mix?

Angelo Argentieri (01:50):

Yeah, so we have always been direct mailing, paper lead, cold calling, cold texting. There was a bunch of other ones that we use as well and some we still do, some we don’t. But TV was a huge thing for us and I started using TV eight years ago, about seven, eight years ago when we first started we had no idea what to expect. Uh, we had a great provider who gave us a ton of guidance and all that good stuff and you know, we have had consistent returns for seven, eight years in TV with whatever company I’m with. If, if you do it right and you work the leads, you have good speed to lead, you show up and you are who you say you are on tv, you’re going to get deals. There’s very few clients I have and the recruiting company, very few network people I know in single family real estate investing that do TV where it doesn’t perform.

Angelo Argentieri (02:33):

There’s like, I don’t know many. And in addition to that, most of the folks that do do TV and have consistently been doing it just like us, it’s their number one marketing channel and nothing really is close. And what we love about it is before TV we were spent a lot of other money on, you know, more direct mail pieces, more data, more targets, more of that stuff. And TV now, especially with working you guys for a couple years is almost set it and forget it. We’ll get into some of the things I’ve learned over the last few years of what we do change, but it’s much more consistent and our marketing obviously has, our marketing spends increased ’cause our returns have increased from tv.

Noah Kesslin (03:08):

Awesome. I know you’ve talked a little bit about it, but I know you used to run with a different company now running with us. What has been the difference between running with with us?

Angelo Argentieri (03:18):

Yeah, sometimes you just don’t know what you don’t know in life, right? And we had a provider, I was, I love this guy, right? We were with them for six, seven years consistently and something just felt off, right? And I had never used a different TV provider so I didn’t know the level of service and the reporting and you know, the team structure of uh, you know, basically an entertainment company I guess you would call a TV provider. So we just didn’t know what we didn’t know. And we spoke to you and Tony and in right off the bat I knew, okay, these guys are are well-oiled, they’re friendly, I could pick up the phone, talk to ’em about anything. And there’s been so many things outside of TV that you guys have helped us with as well. So the di, the number one difference has been service level without a doubt.

Angelo Argentieri (04:02):

I have not had a negative feeling about TV since I moved over to you guys. I haven’t had a worry about it. Even for example, Joel, my business partner, he just went and shot a bunch of interviews down at the local radio stations and we came to your team to ask for advice and you guys basically set up like 75 to 80% of it and gave us pointers and tips and all this awesome stuff. So one level of service two kind of ties into a level of service. But with the creative stuff, right? We shoot a ton of commercials, we try to change it every quarter and we get to send those to you and to Heather and to everybody. And Heather will be like, no, tweak this, do this, what about this? What about this? Where before it was kind of, everyone had the same TV commercial and there was no variety or change. So with you guys having that has been awesome ’cause now it gives us the confidence to be like, hey, we’re just gonna go shoot 20 of ’em, whatever the hell we want, bring ’em to you guys and you guys are like, use these four. We’re like okay good. We’ll use those four. And it’s worked out great.

Noah Kesslin (04:58):

Awesome. Love it. Cool. What has been the biggest change that you have seen since starting tv just in general?

Angelo Argentieri (05:07):

Well starting with you guys, SP starting with TV in general, the brand awareness goes through the roof for sure. Like right off the bat, you know, whether somebody’s looking to sell their house or not. If you’re on tv, especially with the older crowd, they generally are gonna know who you are in between the news channels, which has been great. Not so much for Joel ’cause he’s the face of tv. So anytime he goes into town he is recognized everywhere because he’s been running it in Reno for like 12 years. So brand recognition number one. Number two, obviously the authority that comes along with that brand recognition. And what’s awesome about TV leads is our lead managers will set an appointment for our acquisition managers. I can tell if it’s a TV lead and there’s some motivation, I know that’s gonna be a great deal. Like I already know because our team is just so well known from tv, our acquisition managers are known from tv. We go in, it’s like off the bat, like, I mean the single family real estate investing space doesn’t have the best wrap. People don’t think that highly of us, but having that brand authority to go into a living room is massive.

Noah Kesslin (06:06):

Oh yeah, for sure. And how many different lead generation methods did you try before starting tv?

Angelo Argentieri (06:13):

Yeah, we always, we, not always but direct mail, pay per lead, P-P-C-S-E-O, cold calling, cold texting, billboards, radio, like all of ’em, right? And now we just have like our main six or seven ’cause we don’t need to go chase, you know, pay per lead providers and get our credits back for a lead. We don’t need to mess around with PPC, we’re thinking about it next year, but it’s just more of a headache. Um, we’re not looking to scale to five, $6,000 or five 6,000 deals a year, right? I mean I was COO of a company. We were doing 40, 50 deals a month and it’s just not a life that Joel or I want. We like repeatable, we like uh, set it and forget it. We like high profit margins and TV brings all three of those

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Noah Kesslin (07:40):

How has your team changed since starting tv?

Angelo Argentieri (07:43):

Uh, that’s an interesting question. Uh, they love getting involved in re referring testimonial providers to us. So our lead managers are really the lifeblood of our team. I say this to my clients, to my team all the time. If it wasn’t for you guys setting the first impression in the first tone and really building that rapport and sounding professional, we wouldn’t get as many deals as we do. So TV has changed them in the fact where they’re building such good rapport with these, uh, individuals off the bat. And then they work. A lot of our lead managers, they’ll work with the sellers even after we’re under contract, just ’cause they built such a good relationship. Like, hey, you can, you know, you wanna keep taking that, you can take it. And right when a deal closes they’ll get like a card or a call or an email from the sellers like thanking, expressing. And then our team will bring that to us and be like, Hey, for the next round of testimonials. ’cause we use those in our TV commercials as well. We should use Susan or Rick or Sue, like they’d be a great testimonial, you know, he’s a veteran or hey, you know, as a retired school teacher, whatever it is, they are our eyes and ears for those testimonials, which is awesome.

Noah Kesslin (08:47):

That’s awesome. Yeah. Do you mind sharing what uh, your monthly cost is on tv?

Angelo Argentieri (08:52):

Yeah, TV right now we’re spending 12,000 a month, I believe. When we started with you guys, we were doing 20,000 a month. Um, and the reason why that is, is we started at 20, we started at 18, then we went up to 20, seeing if it would move the needle a little bit. It didn’t. So we, I started rationing the needle back down and our returns have stayed well, profit has, you know, stayed the same, the difference between 18 and 12. So we were spending 20 before we met you guys, but now with all the data and the information and the TV channel, like everything you guys give us, we’re able to dial that in. And right now we’re at 12. We’re probably gonna increase that in 2026 just because our ROI is so large that I have a feeling right now there’s a little bit more room for more saturation for us.

Noah Kesslin (09:33):

Yeah, for sure. Do you think that was more or less than what you thought it was gonna be before ever doing tv? Uh,

Angelo Argentieri (09:41):

Less for sure. So before I ever started doing tv, I would think it would’ve been like 50 grand a month. You know, like, ’cause the only time people talk about pricing of commercials is during the Super Bowl and all you hear is millions, right? You don’t hear channel four down the road, you know? So yeah, I thought it was gonna be way more expensive, like six figures, 50 grand to six figure. It was like 50 grand just to get started for sure.

Noah Kesslin (10:03):

Well, I know one commercial for the, it wasn’t the Super Bowl, but it was the round before and I’m blanking on it, it was chiefs versus something last year it was like, I think it was like 400 grand for one commercial. It was absurd, but that’s unbelievable. Yeah, definitely. Uh, most people think it’s 50, 60, 70, a hundred grand a month when in reality it’s just not that. So. Right. Um, what have you seen from a seller standpoint, you know, the difference between TV leads versus anything else? Um, have you seen a difference in the actual sellers themself?

Angelo Argentieri (10:38):

Yeah, number one, they’re not as stressed and pulled in separate directions by having our competitors in the door as well. You see that a ton with PPC, you know, someone clicks and then they click the next three, next thing you know, they got four people calling them. But generally a TV lead, like we can chill, we have time, you know, they called us for a reason. You know, obviously brand and authority is important to them, so they called us. That’s number one is there’s not as much competition in the door first and foremost. The second one is, uh, we use, uh, Joel’s kids on the TV commercial, his twin boys and Joel’s been doing that for like eight years. So Reno, the market we’re in has seen these kids grow up from the age of like three to, I believe they’re 11 now. And anytime somebody mentions like, Hey Joel and the twins, Joel and the twins, like Joel is the owner, but he likes going out appointments, he likes locking up deals.

Angelo Argentieri (11:31):

So if we see like a huge spread deal, we’re like, Hey Joel, you could go take this one. And he, he loves it, right? He loves like the rockstar, the known, the visibility and the sellers love him without even meeting him before he even walks in the door. Um, so that has been incredible. The, the other one is typically the, I mean our biggest profit margin per deal is actually direct mail by a small margin. But we hit, we do more TV deals obviously. So the total profit from TV is the largest. Um, but it’s also really big deals, right? Generally it’s, you know, 50, 60, 70, 80, $90,000 a deal. Um, especially if we start for flipping it, it’s gonna be closer to that six figures where, you know, you get PPC, you get all these, you know, lead providers where there’s a lot of competition, you’re gonna get undercut, right? You might make 20, you might make 30, you might make 40. But TV generally, uh, doesn’t have the competition and that allows us to buy a deeper discount.

Noah Kesslin (12:27):

That’s awesome. Yeah. Do you have any specific stories about, you know, a specific deal where you saw the TV credibility really pay off?

Angelo Argentieri (12:36):

Yeah, really every TV deal we get, which is interesting. But yeah, so we had, we bought a house from one of Joel’s, uh, family friends. We bought a house from her parents and super nice lady. I never met her. And previously, a few years ago we were running this commercial where we did a testimonial, right? It was a, a nice old lady, super kind. She was a retired school teacher and it worked like a charm. I still think that company’s running that TV ad to this day. Um, so we tried that and the lady was just incredible and soft spoken and like you could feel how much we helped her get her family out of that house. Her parents were getting old and they couldn’t take care of it. And she was like, I don’t know what to do. So we literally handled everything for her.

Angelo Argentieri (13:20):

And you know, the emotion from that number one is incredible. But when we asked her to do the testimonial, ’cause it was gonna be on the TV commercial, some people are hesitant. Some people are like, no, I don’t wanna be on tv. Right. It’s a lot, it’s a lot to ask somebody. She’s like, you guys did so much for me, this is the least I could do for you. And like I, I could tear up just like talking about this kind of stuff. But yeah, that is probably the most memorable one. And that just happened, you know, within the last year. So there’s many, many more like that for sure.

Noah Kesslin (13:48):

That’s awesome. That’s awesome. Cool. Anything else that you’ve seen from the TV itself as far as like, you know, private money or any special treatment or any discounts on, you know, flipping costs or anything like that that you’ve seen come from the TV commercials?

Angelo Argentieri (14:03):

Yeah, and what’s really interesting is we get a lot of buyers, folks that wanna get into real estate investing or just wanna buy, you know, a house for their son that is the discount that might need some work. So we get a lot of like local market investors who call in and they’re like, Hey, I don’t wanna sell my house, but do you guys have any properties available for sale? So for wholesaling is beautiful, uh, and generally the people that buy one every couple years, those are the people that pay the most, as we all know. So that’s been huge from TV as well. And really it’s kind of boosted all of our other brands as well, right? So when we cold call and cold text, right? We don’t use Sierra home buyers or Sierra buys, right? We use a a different entity that we still own and it’s just passed through that. Um, and then once they’re warming up and they’re like, yep, I’m interested, then we reveal who we are and off the bat they’re like, oh, thank God. Like, oh cool. You know? So it breaks down that barrier of entry on the lower quality lead sources where more people would be defensive or, um, not wanna open up as much to us and we’re able to leverage that from our brand from tv, which is great.

Noah Kesslin (15:03):

Has being on TV created any, you know, opportunities or any other, you know, unexpected partnerships or anything like that? Or help in any other capacity?

Angelo Argentieri (15:14):

Yeah, the uh, the answer to that is yes, have opportunities arose. Yes. Um, me and Joel are very selective with what we do with our time, um, and our energy and our business. We’re super selective. We’re both very much lifestyle guys first and then really good business operator second, not the other way around. Um, so yeah, a ton of, you know, people wanting to lend us money inspectors asking for work, appraisers, real estate, real estate agents call us, you know, 10 times, 10 different agents. Like, Hey, can we list your flips? Can we do that? It’s like, yeah, no. Um, so yeah, I mean, our name is well known, especially when we were doing MLS offers. So making offers on listed properties. This was when it was a little bit slower in 23. Uh, we don’t do that anymore, but right away when we would make the offers, our agent would make the offers, they would see who’s buying and they’re like, oh, like these guys are actual buyers. Their agent would tell the sellers because generally people doing that, it’s just like low ball offer, low ball offer out of town looking at wholesale or whatnot. Um, but that helped us a ton there too, just from being on tv. People know us.

Noah Kesslin (16:16):

That’s awesome. You, you, you keep mentioning the lifestyle design, and I kind of want to dig into that a little bit ’cause I know a lot of investors want to say they do 400 flips a year, 400 deals a year, 500 deals a year, and you always look at their business models and their profit margin is not nearly as big as someone that really just focuses on quality. You know, if, if you don’t mind kind of talking a little bit to that, you know a lot, I know guys like yourself and Rick Howe. There’s, there’s guys that I know that are super lifestyle by design and only really cherry pick the deals that they do. Kind of talk about that and, and what your experience has been in the difference of it. Yeah, you’re

Angelo Argentieri (16:58):

Gonna get me in trouble here, Noah. Um, but yes. So as I mentioned previously, uh, in my, before I started my own business, we were doing ridiculous amount of volume with deals. All single family fix and flip ground up construction, modular home shipping in homes from, uh, factories and assembling them on site. Um, commercial stuff, like everything there was, there was nothing we said no to, right? If we thought it could make us money, we did it. We figured it out. We hired the team. And what that did to me was make me lose my love for business. Right? And it’s because I was putting it first and my whole life, right? Yeah. I was, we were making great money, right? I, my wife, you know, at the time she was my fiance, she still stayed with me. We didn’t have kids, but I realized this is not sustainable, right?

Angelo Argentieri (17:45):

Like, sure, I could go have a hundred million dollars sure, but what else am I really gonna have aside from that? And that was, and then kind of seeing that in real time play out with somebody that was ahead of me in life, you know, them chasing that a hundred million and kind of neglecting the family, neglecting the kids. I got to see that in real time and realize like, that is not the life I want. When I was 20, you know, going through college, graduating college, that was the life I wanted. But, you know, over five, six years it changed pretty, pretty quickly. Um, and for the better, right? So right now, me and Joel are very much in alignment. If, if he was going after hundreds of deals, um, you know, a month or uh, a quarter, like he and I would not work together and he understands vice versa.

Angelo Argentieri (18:31):

’cause when I started working with him, you know, he wanted to grow, he wanted scale, but then he had the same realization, I did this, this is not worth it. Um, how can we get, you know, a five or seven year plan together to, you know, not need to work for money, not need to make money and have the option to do so. So that’s the business that we’ve built now, um, is it’s a small team, right? We got like 10, 10 folks total that includes three virtual assistants. There’s, there’s 10 of us and we are doing massive numbers, right? So volume wise, no, we’re not doing 50 deals a month. I don’t wanna do that, you know, but 10, 12, 15 deals a month with big, big spreads makes up for the guy doing 50 deals at a 20 k spread each, right? So we decided to flip it on its head and just go deeper, cherry pick the flips, you know, wholesale basically everything else.

Angelo Argentieri (19:20):

Cherry pick the deep discounted rentals and work. Sure, we still work a lot, right? It’s still the 40, 50 hours a week, but it’s not the 80 90 in the office till 9:00 PM Right? We don’t, and the cool thing about our business now is like, for example, Joel, last week, it was Monday, he’s like, Hey, I got invited to this thing Wednesday, Thursday, Friday. Do you care if I go? I’m like, we’re good. Go like tomorrow. I could, I have tomorrow, Thursday, Friday and Monday I’m flying my whole development team down who build all of our backend systems. They’re coming down here, we’re meeting Thursday, Friday, golf, and Saturday, Sunday gonna be hanging out at the beach. And then Monday we’re gonna do a business meeting, wrap up, and then they fly home. But having this business set up this way allows us to do that.

Angelo Argentieri (20:03):

He can go, I could step in, I could go, he could step in. Um, if we were doing, you know, 50 deals and me or Joel had to approve everything, like, it’s very hard to do that. You think you can do it until you’re there and you realize like, oh, the only thing I’m thinking about is work and I’m not there. And then I come back and I have two weeks more worth of work than the four days I took off. So, um, yeah, it’s been a great change lifestyle by design for sure. I mean, I have a six month old son, Luca, I get to hang out with him every single morning, every single lunch break, every single night. Um, it’s all, it’s incredible. I wouldn’t change it for

Noah Kesslin (20:38):

Anything. That’s awesome. Yeah. That’s awesome. I still didn’t realize that your wife was pregnant when we played golf. That was like the biggest mind blowing when you said that. She was like, I’m done after nine. And I was like, what? Mm-hmm. And you’re like, yeah, she’s pregnant. I was like, well, what? No, it shocked me. It was hilarious.

Angelo Argentieri (20:54):

Yeah. You should see her now. Like even a month after she, uh, delivered our child, she snapped right back. Like, she’s less weight now than she was when, uh, before she got pregnant. She’s incredible. Yeah.

Noah Kesslin (21:03):

That’s awesome. Yeah. Cool. A lot of people think that TV is mostly for bigger markets, and I know you’re in a, a medium sized market, but do you feel like TV is just for bigger markets or do you think any market can utilize tv?

Angelo Argentieri (21:18):

I personally think it’s the exact opposite. Um, I really do. I think if I was in a small city with like 80 to a hundred thousand people, I would be on tv, no doubt. Like how could you not be the number one if you’re in a small market like that? But then I talk to folk, like I have a ton of flipper friends in San Diego and Miami, and I’m like, there’s no way I would do TV out there. Like, I don’t think I would. Maybe I have no idea, but to, in my head, just operating in smaller markets basically my entire life. And knowing people in much, much larger markets. Like I know my, one of my good friends, he does TV in San Diego and he does crush it, but he also is the most dialed in operator I have ever met my entire life.

Angelo Argentieri (22:00):

Like nobody’s even close. I I can’t touch that, you know, I’m not worth my salt to him whatsoever. So if you are in a large market, I think you need to be ridiculously good, like incredible almost to perfection. If you’re in a small market though, even if it’s just you and your wife, like go spend five grand on tv, I guarantee you’re gonna get way better returns, way better connections. Everybody in town is gonna know you. Like what more would you want from a market, from an entrepreneurial standpoint is everybody knowing who you are in your name. Like, I think that’s the biggest business advantage in a small market. Even you’re gonna make money, you’re gonna make your money back. But aside from that, aside from the recognition would be ridiculous in a small town.

Noah Kesslin (22:41):

Oh yeah, for sure. I agree with you a hundred percent. What would you, what would you say to a real estate investor that isn’t running TV in any market, for instance? What, what would you tell that per that investor that’s still, you know, chasing outbound, you know, relying on texting, cold calling or, or any other channel that’s not tv.

Angelo Argentieri (23:04):

Yeah. Pull your big boy pants up. It’s time. Um, I, like I said, we’ve been running tv, I think it’s eight years consistently now, every single month, eight straight years, uh, with a different provider. And then you, there is 0% chance I would ever cut tv. It would be the last marketing channel I cut. If everything goes to hell in a hand basket, we lose all of our reserves. The market goes to zero, whatever TV would be the last threat of hope in our business, for sure. Um, if you’re not doing tv, if you have the, this is the thing everyone thinks, you know, 12 to 15 or 20 grand a month is a lot of money, right? For the first month. Yes. And then that second month, your closings and your profits are gonna start coming in the door and you’re gonna realize, well, I’m hitting 4, 5, 6, 7, 8, 9, 10 x to one and I don’t need to sit here and tweak it. I don’t need to do data management. I don’t need to. Like, I would highly advise anyone running PPC, cold calling, cold texting, cancel all three of those, take all the money, put in a tv, like it’s not even close. Right? Um, just from the management of it, the return of it, like I can name a million different factors. The competition is not as involved in your leads. It’s so much different.

Noah Kesslin (24:17):

Yeah. Yeah. Agreed. Yeah. What would you tell your, pat, excuse me, what would you tell your past self before you started running tv?

Angelo Argentieri (24:26):

Oh, that’s a good one. Um, rotate. The commercials don’t get lazy. It’s really like, the only thing we have to do with our TV is just keep creating the new commercial. So, uh, last year we made it a very important project for us to every single quarter swap out the tv. And we have seen great results from that. Um, I have, I have, I mean, we just started a year and a half ago for, so for six and a half years before that, I didn’t do that. We changed it maybe once a year. We kind of used like the same two for many years together. Um, so changed the commercial if you can, you know, it’s not hard. You can shoot it at the commercial, at the station, you can find a videographer, send it to you guys, you guys put the rest of it together, you, and then you take it from there. So it takes us like an hour personally to shoot a new commercial. I know it takes you guys more time, but do that for sure.

Noah Kesslin (25:14):

Awesome. Yeah. Cool. And I know you have an amazing agency that recruits talent. Um, I, I would love to, you know, have you kind of speak about it and just any new cool things that you guys got going on before we wrap up?

Angelo Argentieri (25:28):

Absolutely. Thanks. No, yeah, we have an incredible team over at AKA search group. We haven’t really talked about it as much. Um, but yeah, they, we are primarily single family real estate investing recruiters, right? So I have a background in real estate investing. Obviously my brother works with us. He’s been, you know, doing real estate investing forever. Um, another Connor and James, they both have been recruiters their entire life. Those are the main four of the team. And then we have Mitch and Marchelle, uh, who are more of the support and the administrative people helping our clients, giving our clients updates, same as candidates. But, uh, when it comes to AK search group, we specialize in acquisition managers, disposition managers, lead managers, construction managers. I mean, we have so many clients that are just solely single family real estate investors. And what makes that awesome is a lot of these clients get on a call with us and like, yeah, we’ve used recruiting firms before, but they don’t know real estate investing.

Angelo Argentieri (26:19):

They don’t really know what acquisitions is, they don’t really know what this positions is. And with my company, a client gets on with me and I talk to them. I’m generally 90% of the time the one giving them advice and suggestions and, Hey, pull up your CRM, I’ll give you some, you know, free stuff. So that is what’s awesome about it, is sure we do make money doing the recruiting, which is awesome and we love it and we’re really, really, really good at it in this space. But also, I get to meet so many cool people I never would’ve met and help them with their business. And they’re always asking me questions and give them suggestions on how to grow and scale their team. So it’s, it’s really cool.

Noah Kesslin (26:54):

Awesome. Awesome. Any cool things you guys got going on on that front? Any, any new things that you guys are coming out with

Angelo Argentieri (27:00):

For AKA? Yeah, so a lot of things internally, not so much externally, but it obviously in turn helps our clients out, right? So, uh, I mentioned earlier, I have three guys coming down for the next two days and then as well on Monday we’re doing all day business intensive stuff. It’s for both Sierra home buyers and AKA, but all three are developers and all they focus on, in my business, our businesses is AI, tech, backend systems, automation, everything, right? So Joel and I had a goal to not need to hire any more people. I don’t believe in the recruiting company or Sierra, we’re gonna need to hire anybody ever again. Uh, but we’re gonna be able to increase deal volume and profit margins through these, the new technologies and tools that are coming out. So I think we have 17 projects that we’re discussing Thursday, Friday, and Monday. So yeah, a lot of cool stuff coming out, both to help our candidate find us more better quality candidates also for our clients to give their more insights and feedback and really find that win-win for both parties. That, that’s the name of the game.

Noah Kesslin (28:02):

That’s awesome. If you want to give a quick plug, I know AKA group, where can people go to, uh, you know, see if you guys can help? Yeah,

Angelo Argentieri (28:10):

Aka search group.com. Uh, that is the website. Uh, if you want to send an email, send that to contact@aksearchgroup.com. Uh, the team will get that and they’ll, you know, if they’ll chat with you and if they wanna bring me in, they will. So,

Noah Kesslin (28:25):

Yeah. Awesome. Awesome. Well, Angela, I appreciate your time. Um, you know, guys, if this resonates with you and you want to become the authority in your market and do something that 99% of investors are not doing, please go to 10 x tv.co, no m that’s 10 x tv.co to apply and see if your market is available. Again, Angelo, thank you so much for your time and, uh, look forward to the continued partnership, brother.

Angelo Argentieri (28:54):

Absolutely. If you’re still listening, guys, make the jump. Do it.