BONUS: How to use TV Commercials to Dominate Your Market with Dean Rogers
Dean Rogers is a former NFL San Diego Charger turned real estate investor, and he’s building a ton of credibility in his market with this untapped marketing channel. He is the founder of Home Helpers Group LLC, and through his extensive knowledge of the business, he aims to assist homeowners with a wide variety of real estate problems.
If you want to learn how to get motivated seller leads on autopilot, this is for you!
More about him – https://www.homehelpersgroup.com/
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Itunes – www.TonyJavier.com/itunes
Welcome to the real estate masters podcast. This is Tony Javier, your host. Today, we have an amazing guest that’s going to share how he gets motivated seller leads on autopilot and has become a celebrity in his market. And he’s building a ton of credibility in his market with this marketing channel. So a lot of you guys know I’ve been doing TV commercials for close to a decade, and now I’m showing other real estate investors how to get on TV and take advantage of this completely untapped marketing channel. If you want a marketing channel that is not saturated, like a lot of the other marketing channels are, TV is one of the most untapped marketing channels that has little to no competition and is very automated. So I want to welcome Dean Rogers to the show. Dean is one of my clients. And he’s going to show us how he’s had success over the last six months with TV and how he’s doing with his TV commercials. So Dean, what is going on my friend?
What’s up, what’s up, man, just living the dream here, just cranking away and trying to grow the business like you are as well.
Yeah, yeah. Dean’s in sunny, San Diego like myself, but he does virtual wholesaling in another market and some flips in Airbnbs and things like that. Dean’s been in the game for a little while. In fact Dean was on my podcast several months ago before he was in the program. So it’s cool to have him back on now that he’s been on TV, but for those who don’t know you Dean, just give a little backstory. You, you have a cool story about, you know your, your athletic career and all that good stuff. And now you’re doing some really good stuff in real estate. So I’ll let you take it over. Kind of tell us your story about you know, being an athlete and kind of transitioning into real estate.
Cool, man. Yeah. So thanks for having me always fun to get on here and just chat about life, chat about business and you know, what what gets us excited and keeps us, keeps us going. So, yeah, man my story is, you know, just, I grew up a sports guy. Sports has always been my thing. You know, played all sports you could imagine growing up and, and you know, as I started getting older and to elementary and high school, you know, started focusing more on basketball and football and then, you know, you had all the dreams growing up of like, you know, being a professional athlete. And every year it switched between like football and basketball and then I stopped getting taller. So I was like, well, maybe football is the best path for me. So focused on football didn’t even play basketball my senior year.
And and you know, I went to college, played D one football and you know, but I’ll tie this in later, but I was under recruited, you know, grew up in central California. I got some looks, I got, you know, looked at some bigger schools like you know, Notre Dame and Boise State and Fresno State and people all kind of in, in the wack league at that time. And but not really at the level that I wanted to or thought I could be at, right. I played running back and was kind of like a big running back and other people were looking at me as a tight end. So anyways I ended up getting a signing with a UC Davis, played football there and, you know, it had a great time.
I had a great experience and was, was getting – started getting recruited my junior year, having pros started to come to practice and look at me and some other guys. And so leading up to senior year, you know, more, more recruiting coming out of that had all the teams, you know, kind of talking to me, leading up to the draft and you know, went through that whole process. Right. And and then that, that year the lockout happened. So all conversation stopped. It was kind of a crazy time, was, you know, training with some other NFL guys in Fresno. And then lockout lifted, San Diego’s Chargers called me, said, pack your bags, you are coming the next morning. And you know, it was jumping up and down with my brother-in-law like a little school girl, just like, you know, super stoked.
So then I went to play on for the Chargers and just incredible experience, man. It was just like everything you would hope and dream for just a whole another life that you kind of got exposure to. You know, people will instantly treat you differently. I remember when I first got there day one, I turned my phone off just so I didn’t have any distractions. And when I turned it on the next day, I had like over 250 messages. Like my phone was just like, bring, bring, bring just all the notifications, everybody either congratulating or already asking for tickets, or like all sorts of crazy stuff, you know all the friends coming out of the woodwork. So yeah, it was, it was a wild experience. And for me, it kind of helped me to where I’m at now.
Cause I got, I got that taste, right. Like not only did I get that a taste of kind of the lifestyle and what it could bring. I also knew what it take to get there. Like I put, I put in all that time dedication, sacrificed effort and, and was able to achieve getting to that, that ultimate, like the pinnacle level for, for football in the NFL. And just what a, what an awesome experience now that year that I joined in 2011 with the chargers was also like the first year they started talking about concussions and that, that story like broke ESPN. I remember came out when I was actually training before, before they signed me. And I was just thinking to myself like, holy crap, like, they’re actually starting to talk about this now, you know? And people started to speak out about it more long story short.
I ended up retiring way earlier after, you know, having North Turner tell me, you know, multiple times you’re going to have a long career seeing, just seeing kind of the light at the end of the tunnel, knowing that I could have that career that I dreamt of and was playing great, never felt better. Physically, you know, I felt in my ultimate form, if you will with the Chargers, but from the head up, I could, I could already start to feel some of the side effects of just beating your head in, like, not only was I doing that all the years leading up to it, but now you’re playing with the biggest, strongest, fastest athletes in the world. And everything from me physically was competing and doing, doing, you know, meeting, that level and playing great, but I could feel it and my brain getting rattled around. So for me, I ended up retiring and it was the hardest decision still to this day I’ve ever made in my life. And I still have dreams about, you know, playing in the NFL, like I’ll wake up and then I’ll think like I’m back in it and, you know, have dreams of like being at practice in the locker room and playing games, all sorts of stuff. And it was just, it was amazing.
I don’t think people understand what it takes to be an elite athlete. Like I played high school football and I was, you know, I’m not saying this to brag, but I was the best athlete in the city for football, likeand so to go from being the best athlete in the city in high school and then going into college, it’s like the best of the best. So then all of a sudden, like I hurt my knee my senior year, so I kinda took a step down and then competing against the best of the best in college was like a huge step up, huge step. And then take that one step further and go to the NFL. I can’t imagine like how much even further a step was, because I hurt myself my first year of college. So I ended up stopping you know, stopping playing, but you’re right. The amount of dedication that it takes. And then just being like in the presence of elite athletes, even at the college level was intense. So tell us about, I guess kind of touch on that a little bit. Like how was it from you from high school to college and then college to the NFL? I’m kind of curious about that.
I’m sure everyone has a different experience, but in my opinion, it was actually a bigger jump. I’ll give two exact stories that will kind of sum it up, but I felt it was a bigger jump from performance from high school to college actually. Think of it because like from a maturity standpoint you’re going from like a teenager to becoming a man, you know or you know, or a woman at that at that age. Right. So there’s so much physical change that’s taking place in those years from high school to college. That that’s where I saw the biggest, like drastic difference. I remember showing up to camp my my freshman year in college just being like, holy crap, these guys are, everyone’s so fastAt Davis because, because of the level. It wasn’t like when we played against like Cal Berkeley or we, you know, played against Fresno state where the linemen, which I’ll go into another story where the linemen are so much bigger than at UC Davis.
So it wasn’t as big of a physical difference, even though they were definitely like, all right, these are men. The speed is what was the biggest difference for me in college. Now flash forward to the NFL I’ll never forget day one of me showing up because of the circumstances of the lockout that the veterans were actually there already. And so when I showed up, they, they already had a practice with the veterans going and I’ll never forget when I showed up, I couldn’t believe how big everybody was. Like, it literally sent my body into a shock to, in a level of fear, like, holy crap, am I going to get destroyed by these monsters? Like, I’m big, I’m in, I’m huge. You know, I’m in my NFL size myself, but these, these guys from alignment and defense alignment standpoint are all like 6’5, 6’6, and just enormous.
Right. Fast. Cause like for me, going back for me going to high school to college, I remember I remember being on the, on the practice squad in college and I was a running back and I wasn’t a hundred percent cause I hurt my knee and that kind of thing. But anyway, so I was running the ball and I was going against the first team and I got, I got my legs wrapped up at the bottom and then this linebacker just comes full speed. And I remember thinking like, I do not remember this in high school. Like I was usually one punishing people or like dodging people, but man, this dude just hit me so hard. And at the time I didn’t know what a concussion was, but I’m 97% sure I had a concussion. Cause the rest of the practice, I was like dizzy. I was like, I was just not myself. And so like, you’re talking about those linemen, like some of those linemen are probably close to as fast as high school running backs. I mean, that’s just, that’s just how fast they are. In linebackers, definitely are as fast if not faster than most like pretty elite high school running backs. So just a totally different level. Who are the players there, who are the big players that we would recognize from the charters. I’m curious.
So obviously you got Phillip Rivers, Phillip Rivers, you got Ryan Matthews, you got Vincent Jackson. You got Bob Sanders was there. I got a story about him. You know, you got Donald Driver as, as linebacker. You’ve got Cromartie or no, not Cromartie. You got oh my gosh, I’m drawing a blank. Another, another DB that’s just was in the league forever and just, you know, an all pro guy. There was a lot of talent there for sure. And so it was super fun to – what was crazy is once you see all these people on TV, right. And you build, you build these people up to just be almost like these untouchable people. When you’re in the locker room, like you’re, you’re one of the dudes like, you know, Philip Rivers would be screwing around and be like, Hey Dino, how’s it going?
You know, he’s got like a country driver’s voice and call me Dino and you know, you’ve got of course you got to Gates call them Gatesy Antonio Gates. So he, he you know, he stopped me in the locker room one day was telling me about how he went to – he played basketball at COS. He told me his whole story. Cause he’s like you said, you were from Visalia, right? He’s like, oh, well I was at College of the Sequoias, which is in Visalia playing basketball. And he was telling me how his story was. He was about to go to Fresno State. And then literally the night before he was going to go to Fresno State and he gets a knock on his apartment door and it’s Kent State. And they are there for hours the next, next day, he’s flying out to Kent state and he ends up going to Kent state playing basketball there.
Then he goes, you know, it gets signed to play for the Chargers. So you know, they’re all just a bunch of guys goofing around sitting around having a good time you know, like any other sport, getting in the trenches, working hard together. So once you’re in, like you’re in, you know and, and now you, you get it, like you’re a part of the world, you understand like how media is, but like now you’re like a part of the club. And that was what was cool about all of that. There’s just the whole experience, you know, the glitz and glamor of everything, the first class, everything you go. I got a funny story is just about me going to a smaller, a smaller D – one school, not getting all the, you know, alumni club handing envelopes full of money.
Well, that happened with the Chargers. Like we get on our own private bit chartered 747, we all roll up in buses to the tarmac. They’ve got like tables full of food and anything you want. And they’re coming around with like chef prepared meals through the plane. They’re handing you envelopes of cash for spending money on the trip. You’re like, what’s this for, oh, just whatever you want. I’m like, this is awesome. You know? So just crazy stories. And then you got the stories that some people will probably laugh at like the drop dead, gorgeous, not 10 but 12 models. Who’s just randomly walking through the hotel and walk straight to the first round draft pick and like walks in between his legs and is like talking closely to him just out of the blue. Right. He couldn’t make it up. So there’s just, there’s insane stuff that happened like that.
There’s random stuff like people following you in a parking lots and like, just like wanting to take a picture of you or like just watching you drive away in your car. You’re like, that was weird, you know? Yeah. So it was pretty nice, man. It’s pretty nuts. Pretty incredible. But yeah, after that first day of shock, I went to bed, woke up the next day with the right mindset and like nailed it. Dude. Went into the practice the next day. I remember I was playing a full back tight end. So I was fullback for the very first play I was in. They just throw your ass in. There’s no like, Hey, let’s like warm up. Let’s get familiar as like, boom, you learn the plays the night before, or the morning of, we’re playing now. You either show up or you’re gone, you know, and I remember running a counter coming around the corner and smack and Bob Sanders and had an awesome block and like North Turner threw his clipboard, he was just like super stoked.
He’s like, there you go, Rogers. You know? So and I was like, all right, cool, here we go. Let’s rock and roll. So we had an incredible experience for sure. And I think there’s so much that I learned from it just from like a mindset standpoint of what are the possibilities are from a lifestyle standpoint. And then also just the experiences of knowing what it took to get there and carrying that over into the professional working career of like, you gotta work your off and most people aren’t going to put in the work, but you’re damn sure I’m going to put it in and I’m going to put it in daily. I’m going to do extra hours. I’m going to do whatever it takes to get to where I want because no one was going to give it to you. You got to go get it.
Yep. Yeah. Well, awesome man. Thanks for sharing that story. So let’s transition to real estate. So you eventually got into real estate, you mentioned people taking pictures with you, which kind of the celebrity status. You mentioned seeing some of those guys on TV playing and how you got in front of them. And now you’re a celebrity in your market. You’re doing TV, man. People know who you are. That, you know, you got that. You can tell the story about your mother, I think your mother-in-law’s friends if you want to. But so you got into – yeah. So you got into real estate and you’ve been in real estate. I just gave a quick backstory how long you’ve been a real estate and, and you know, a little bit how you got into it.
Yeah. So it’s been seven, going on eight years now got into real estate. Like probably a lot of other people do was working. It was only one year. So it’s kind of funny, but after one year of corporate world, I got tired of realizing like these people are determining how much I can make no matter how hard I work. You know, I worked my ass off the first year, like thinking, wow, this is all it is. I remember like moving around in my swivel chair, like this, this is easy as hell. Like this is there’s no physical exertion. Like I just got to think about some stuff, slap around the keyboard. This stuff is easy and I’m going to crush. So I’ll work my off. And it’s like, okay, you’re going to get, you know, a thousand dollar increase on your salary, which is dilly squat.
Right. and I was thinking to myself, holy crap, I’m going to be dead broke here pretty quick. If I don’t start kind of taking control of my life. So I went home in my 424 square foot apartment or studio in San Francisco. And I did a Google search of how to get started in real estate. I kind of did a heart to heart, but didn’t really take much time thinking about it. I just knew I was growing up loving real estate, remember, seeing Dean Grasiozi you know, late night infomercials having that like gut feeling like, man, I got to get into this. And so always just knew I liked real estate, did a Google search, found Sean Terry’s podcasts, free podcasts, Flip to Freedom, and listen to the first one and was instantly hooked and obsessed, like, like an unnaturally obsessed.
I’d wake up in the middle of the night. Like I remember one day I woke up at two, 2:00 AM and re-listen to a podcast on like how to, how to, fill out a contract, you know, because I was just trying to wrap my head around the details. And so I just did everything he said to do in the, in the podcast and how to ramp up the marketing and a cool story on that is I actually started in like investing in marketing in Phoenix, Arizona, despite the fact that I’ve only lived in California and only know the California markets, because Sean was explaining in detail, I’m investing in these neighborhoods and doing these zip codes. So I just did what he said. And my first deal I ever closed was actually a deal I got under contract. Couldn’t find a buyer in the time-frame I needed to.
I reached out to Sean Terry’s team and we actually co wholesaled it and split the $12,000 profit he made, we each made six. So that was my first deal. And we did it, me and Sean Terry did a couple of deals together. So I owe him a ton of credit for really just kicking off my real estate career and just snowballed it from there. And you know, found my partner, my business partner a year later by selling him a couple, wholesaling them a couple of deals. He’s like, Hey, you want to do some flips together? I like what you’re doing. And so we just grew up from there and you know, scaled up doing 20 flips at a time doing over a hundred flips in a year business. And then we’ve transitioned into wholesaling the past two and a half years, you know, doing over a hundred deals a year and really have solidified ourself as a dominant investor slash wholesaler in our market.
The past two and a half years, we’ve also focused on building our rental portfolio. We’ve got 54 doors and have, have grown, grown that. And yeah, just love, just love where we’re at. And it’s all at this point about, you know, quality relationships. We’re, we’re really dominant also. And just the relationships in the community we’ve built and, and doing deals with other people in, in our in our market. And then also just, we’re doing all forms of marketing between, you know, direct mail and TV and cold calling. We’ve done texting. We do PPC, we do pretty much everything you can do and spend a lot of money doing it. And just trying to get better and more quality leads for sure.
Yeah. So if you remember you’re, you’re in my virtual mastermind, right? And so you were on a call. This was, this was last year sometime. And I was, I just launched the TV program, showing other real estate investors, how to get on TV and buying media for them and all that good stuff. And you mentioned at least a couple of times, like I’m looking for another marketing channel I’m looking for. And I was like, Dean, I’ve mentioned to you a couple of times, like I just launched this program. You’ll do well on TV. Like I’ve crushed it over the last nine years and you gave me some pushback and finally you’re like, dude, all right, let’s go. Let’s sign up.
Yeah, I guess, I guess my pushback was like, you know, is it going to be too expensive? Am I going to know how to create a commercial? And like all the details that go on behind that, how am I going to pick you know, what, what channels to market on and what times during the day, there was just a lot of unknowns that just kept me from moving forward on it, you know, at the time.
Yeah. Well, thanks for mentioning that. So tell us about your experience in the program. So, you know, you got into the program, you thought it was too expensive. I’m sure. Like most people, they think it’s too expensive. It’s too hard. There’s a lot of moving pieces to it. It’s mass media. So you’re, you’re hitting a broad audience as opposed to buying lists and things like that. Just give us your overall experience with getting on TV and then anything you want to share with your last six months on TV.
Yeah. So you kept nudging me and I was like, oh. All right, I’ll give it a try. And we got on the phone, you know, one or two more times just to like, talk about the details. How does it actually work? Like, what is your program include? And that’s where I got confidence because yours is your, your program is a plug and play model. You know, it’s like you, you sign up you’ve got a media buyer, which is probably your biggest asset who understands what formula works based on working with you and now your other clients. Right? and so being able to take that experience and let them, the media buyer make all those decisions, make all the negotiations, which is the additional layer of benefit. And then ultimately them help with the entire production process of, you know, just go jump in front of a camera in a studio, they’ll record it. And then their production team will do all the editing and everything. That’s the beautiful part about it that made it so easy by having like a full blown a to Z program to plug and plug into and just hit the play button that allowed me to say, yeah, this is, this is a no brainer.
Yep. And that’s the barrier of entry, right? Cause like anybody can pull up the list. Anybody can send out text messages, anybody can start calling, but for someone to figure out TV, without someone like us, it’s very difficult. I’ve had other people try and figure it out. And they’re like after three months of negotiating and trying to figure out what stations to be on and all that kind of stuff, I threw my hands up and I thought it was too expensive based on the rates they gave me. So when I launched this program, I brought my media buyer on and I said, Hey, if we’re going to get these people on TV, we need to do a lot of it for them. They’re super busy, even if they’re not busy and they have the time, it is a lot of work to negotiate. It’s a lot of work to produce.
It’s a lot of work to put the scripts together. So we basically put together an a to Z program where we do 97% of the work and plug in our formula or formats or scripts and all that kind of stuff into market. So I think that’s why we have such a high success rate. I would guess it’s probably the highest success rate of any program out there. Most of it, because we do a lot of the implementation. So thanks for touching on that. So let’s talk about your results. You know, you, I got your results 60 days in I’ll just kind of go over these results with you. So 60 days in you did about four or five deals it was right around 75 to 80,000 profit, right. And you’re spending, you’re only spending about eight grand a month on TV. And on top of that, there’s, I don’t know. Did you ever close that deal? You said there was another deal you were working on, it was going to make another 40 or 40,000 plus, and then somebody else snaked the deal from you. Did you end up getting anything out of that deal?
Didn’t anything out of it? It’s a real dirty story. You know, like the American greed shows that they have, yeah. This belongs on one of those shows how dirty this guy was another investor which I’ll, I’ll, I’ll withhold the name. But I found out who it was to make a long story short, had this deal, had it sold really quickly for a $40,000 profit. This person, undoubtedly and I have technical proof viewed my emails, saw it. And then based on the chain of events had contacted the seller, offer them more, got it. Under contract opened escrow. Okay. Now they closed escrow in three days. Cause they, they did a super fast as part of their orchestration and the master evil plan. They literally had their escrow officer on a weekend, notarize the seller signing not only the purchase contract, which is very odd, not normal to have a purchase contract with rice.
They also had another document notarized stating that the seller had submitted their information on that, that buyers website and had no other contracts with anyone else. That’s crazy. Why would they, before they opened escrow, they hadn’t even opened escrow yet. They notarized on a Saturday before the Monday, they opened escrow on and before the Wednesday, they closed a document stating that not only they signed the purchase contract, but they had submitted their form on that Saturday and came to an agreement, oh, by the way, her and her son had submitted the form. Cause the son had submitted the form to us two or three days prior and had no other contracts with anyone else. And that they were basically, you know, no obligation, anybody else that is crooked as hell. So anyways there and oh, by the way, the person that notarized, it was the escrow officer that we notified.
We had another escrow open and to put a stop on it. You’re kidding me. Actual escrow officer, we told on the phone to put a pause. He notarized the documents that the seller side that’s an insane after you, after you notified him, after we notify them any backdated, the dates that he notarize the documents, we notified them on a Monday, right? The day they opened escrow, we called around and found, oh yes, they did open escrow here. And oh, by the way, they had documents notarized and backdated them to a Saturday, which he clearly had knowledge. They would never, they would never produce those documents in a normal situation unless they knew someone else was involved, it was dirty. So I, I had a list pendens on the property. I dropped it. Cause I was like, if these people are going to be this dirty, it’s just not worth it for me to pursue. Right. Right. They bought it and they sold it on the market, open market with the market appreciating, they made a ton of money from it.
That sucks, man. That happens. That’s why some real estate, why real estate investors used to get a dirty name. It’s not near as prevalent now. I don’t think. But you know, there’s just those things you have to go through. But anyway, so that would have skewed the numbers a little bit greater, but any which way, still 60 days, mass media, some people think that it’s not very targeted, that it takes a long time to produce results because people need to see you. You know, so many times in order to call you. But the thing is, most of our clients are getting a lot of deals within their first 30 to 60 days. So if you were to get four or five deals, 80 K in profit so let’s fast forward six months, you just gave me your numbers. I had no idea what the numbers were until what, 30, 45 minutes ago, before we hit play here. So after six months, your ad spend is right around 44,000 and you have brought in $228,000 worth of profits from wholesale deals. And I think there might’ve been some flip profits in there and that’s not including at least one Airbnb that you kept as a rental. There might be some other Reynolds you kept in there. So 228,000, that is a five times return on investment in six months. And tell me how that compares ROI with other marketing methods and tell us how much time you’ve spent on producing your TV commercials.
Yeah. So I guess to start with how it compares to others there’s not too many others that can compete with it. We, if I’m looking across other different marketing channels that we have, you know, cold calling from an ROI standpoint, usually low costs and the deals, if they turn out good are gonna are going to produce. And we’ve had some big deals this year that have closed from cold calling. So the numbers are probably skewed a little higher, but cold calling has been good. Direct mail continues to be a producer for us, even though it’s really expensive. There’s a lot of effort. And like the list that you’re using and a lot of competition, we, we do get a good ROI, not as good in direct mail but continue to, you know, of course do it while still working. And then the, the one that you can’t beat as the infinite return that I get through relationships and referrals, that’s the one that you can’t beat, which we’ve done pretty good in, in building, building those those deals of this year. But everything else it’s, it’s beating right now.
Nice, nice. And the TV commercials you spent, what? Probably a few hours getting them set up. I imagine. Yeah,
Exactly. Very little time actually. Like, cause the only time for setup was me going and then you, you just hand it over to the production company and they whip up the video really quick. What like 24 hours or less, then you can see make any changes you want. That was such a burden off the shoulders. Because that, that in itself, trying to figure that out and piece it all together, what images do you use? What wording, how to even do the formatting without in itself would take weeks if not longer. And it’d be a way worse, you know quality and results. So that was a ton of help. And the maintenance going forward is absolutely zero, right? Everything else is a list maintenance and ongoing order that you place. And, and switching up of this or that, like, I, I haven’t lifted a finger in six months. Haven’t changed the commercial, not once. And it just goes on play and the phone rings, that’s it
Phenomenal. So tell us about what it’s done for you and your name in the market. So, you know, you, you probably already had a pretty good name in the market, you know, not a huge market, you’re doing a good amount of volume of business. What’s happened over the last six months with you and the way people have talked to you or treated you or connections you’ve made that basically you can’t really calculate much of an ROI on it, but there’s obviously something there that is intangible. So tell us about that part. Yeah.
So 100%, I, I think our reputation has been great in the marketplace, especially as we started doing more deals over the past, you know, the journey that I’ve been going through the past seven, eight years. So when we were doing a lot of flips, we started become known as like, okay, these guys are real flippers. And getting credibility that way. When we started, you know, focusing on wholesaling instead of flipping what the occasional flip. Now we were like the guys with the deals, right. And building credibility there when the, when the pandemic came and, and, and business for a lot of people slowed down. We were the guys with the buyers and the strongest buyers. So we started getting a lot more people bringing us deals to sell for them and increasing that. But once we went on TV, it definitely added a whole another level to it, of, of the celebrity status that we’ve talked about to where it’s like, okay, these, these guys, not only are they doing results, but like, these guys are the real deal.
Like these guys are PR like professional, like really professional. So you know, I can get, I still get, I got a message yesterday, like great commercial bro. You know? I get that from other investors all the time I’ve got, you know, the funny stories that we’ll get into of people that just want to call, just to talk to me. Right. whether they want to flirt with me or they just want to sell me the house cause they saw me and they liked me for whatever reason. So it’s, it’s definitely another, another cause you know, like I said, I’ll get messages from other other investors in the market. Right. Which is important to have those relationships and kind of continue to lean on them. They’ll send me, you know, a video of them taking it at the barber shop or whatever like that of the commercial will be like in a great commercial, you know?
So yeah, man, it’s been awesome. It’s been great for that credibility. It definitely gives us credibility, not only just from our local community of investors, but also of course with the sellers. Like you, you come in with a level of authority now as, as a professional to where they’re, they’re going to kind of respect you a little bit more, treat you more professional and trust you more because you’ve taken the time and effort to put together a TV. Then of course, if you’ve got it all tied in with a good website and good reviews, which we do, then it’s just like, okay it’d be pretty hard for these guys not to be legit. Have
You, have you felt that it’s helped you with other marketing channels? Has anybody called you from postcards and said, Hey, I saw your commercial and maybe you got deals from that you normally wouldn’t have. You know, that kind of thing.
I personally am not on the phones on the acquisition side anymore. So I w I would be asking those questions or hear that kind of feedback. I’m sure. But I’m, I’m pretty certain that we definitely do. We have, I have heard and listened to some calls where people said, Hey, we got your postcard, but we saw you on TV as well. Blah, blah, blah. So definitely we definitely do have that kind of come full circle there.
Yeah. Fantastic. Well, we’re going to start wrapping up here. Well, first of all, I appreciate your trust and allowing us to get you on TV. It’s it’s you know, it’s not nearly as expensive as people would think, but it’s still, it’s still good money. And it’s, it’s something that people trust us with with their time and their money. And luckily we’re delivering, I mean, the, the results that Dean is getting is very similar to results that most of our clients are getting, where once we turn the faucet on with TV deal, you know, leads are coming in, multiple contracts are being put together. In fact, I just got a text from my media buyer that said that one of our clients launched 10 days ago and she already has three deals under contract within 10 days. I had another client that got six deals under contract, or I’m sorry, four deals in one week.
And then that same week, another client launch that got six deals within the first two weeks. So this is not just deem getting results. This is a very untapped channel where a lot of real estate investors are getting results throughout the country. And our retention rate is, is through the roof just because not many people are on TV. And it’s because of the barrier of entry it’s because people don’t think of TV when it comes to real estate investing. So if you want to become a celebrity in your market and you want to get into the TV program, run TV commercials, get return on your time with very little time effort you know, help do deals easier. If you’re already doing other marketing, it’s going to add to the effectiveness effectiveness of your marketing. If you want to see if your market’s open, go to realestatemasterstv.com/Tony again, realestatemasterstv.com/Tony. Schedule a call with me or my team. And we’d love to see if you’d be a good fit for the program. So, Dean, I appreciate your time. Any other last thoughts actually tell that story real quick. Your have your mother-in-law.
Yeah, so I got two, two funny stories. I’ll share the first one’s a mother-in-law one. So my mother-in-law works at our local hospital, which is a big hospital. She was in the break room. And, and she had heard the commercial come on. Right. So of course she’s heard it before and knew about it. She heard it come on. And then she overhears a group of girls say, oh, I sell him my house. And then she turns to them and it goes, Hey, that’s my brother-in-law. And they’re like, yeah. Right. And she’s like, no serious look. And she holds up her phone and shows a picture like, oh, I still sell my house
Medicine. I know you said brother-in-law I know you meant son-in-law. But yeah. What, what was the other story? I don’t think he told me other story.
Yeah. So that one was pretty hilarious, but the other one was, was was great too. So we had a house, came through TV lead, we got it under contract. Then funny enough, the which is another side story. The seller had kind of gone MIA for a couple of days. Right. turns out she was still kind of talking to some other people, right? Despite the fact that was under contract. So while one of my buddies is on this appointment he, he ends up sending me a text. Hey, are you working this deal on blah, blah, blah. Yeah, we got it under contract. He goes, you son of a gun. He takes a video while he’s on the appointment and sends it to me. So while he’s walking this house, okay, the commercial comes on while he’s walking the house with the homeowner and they both pause awkwardly and watch it.
And she asks him, do you have a commercial too? He’s like, no. So the funny, kind of full circle part of the story was it’s funny in itself. Just the fact that he was on an appointment with a seller who wanted to sell their house. And my commercial came on. That in itself is a funny, hilarious story. That’s worth sharing. But to wrap that whole story up, we already had it under contract. She shouldn’t have been with him. He, he, that that situation happened where the commercial came on. We work together on a lot of deals already. He sent it to us, Hey, are you working on this deal? Cause he kinda got a hunch. And then you know, he ended up going back to her and saying like, Hey, you already have it on contract with these guys. We know who they are. Like, you know, you should move forward with them. So we closed the deal and all was good. But just hilarious that while he’s on the appointment, the commercial comes on and that was just too funny.
Nice, nice. Well, cool Dean. Well, I appreciate your time again. So again, if you guys want to look into the program, realestatemasterstv.com/Tony book a call with me and my team. And we’ll see if we can get you on TV. So hopefully we’ll make you a celebrity in your market and help you crush your competition. So until next time, we’ll see you later.